Streaming, Sharing, Stealing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Streaming, Sharing, Stealing write by Michael D. Smith. This book was released on 2017-08-25. Streaming, Sharing, Stealing available in PDF, EPUB and Kindle. How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back. “[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed.” —The Wall Street Journal “Packed with examples, from the nimble-footed who reacted quickly to adapt their businesses, to laggards who lost empires.” —Financial Times Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice. In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries—and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how. How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little “moneyball.” The bottom line: follow the data.
Summary and Analysis of Streaming, Sharing, Stealing: Big Data and the Future of Entertainment
Summary and Analysis of Streaming, Sharing, Stealing: Big Data and the Future of Entertainment - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Summary and Analysis of Streaming, Sharing, Stealing: Big Data and the Future of Entertainment write by Worth Books. This book was released on 2017-02-28. Summary and Analysis of Streaming, Sharing, Stealing: Big Data and the Future of Entertainment available in PDF, EPUB and Kindle. So much to read, so little time? This brief overview of Streaming, Sharing, Stealing tells you what you need to know—before or after you read Michael D. Smith’s and Rahul Telang’s book. Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader. This short summary and analysis of Michael D. Smith and Rahul Telang’s Streaming, Sharing, Stealing includes: Historical context Chapter-by-chapter summaries Character profiles Important quotes Fascinating trivia Glossary of terms Supporting material to enhance your understanding of the original work About Streaming, Sharing, Stealing by Michael D. Smith and Rahul Telang: There is a new world order in the entertainment industry. Digital technology has contributed to an explosion of content in the entertainment business as Netflix, Amazon, and Apple upend traditional entertainment, changing the way in which television, film, music, and books are made and consumed. In Streaming, Sharing, Stealing: Big Data and the Future of Entertainment, authors Smith and Telang document this massive change and demonstrate conclusively that making data-driven decisions and understanding customer behavior are the keys to the new marketplace. The summary and analysis in this ebook are intended to complement your reading experience and bring you closer to a great work of nonfiction.
Summary of Michael D. Smith & Rahul Telang's Streaming, Sharing, Stealing
Summary of Michael D. Smith & Rahul Telang's Streaming, Sharing, Stealing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Summary of Michael D. Smith & Rahul Telang's Streaming, Sharing, Stealing write by Milkyway Media. This book was released on 2023-10-31. Summary of Michael D. Smith & Rahul Telang's Streaming, Sharing, Stealing available in PDF, EPUB and Kindle. Buy now to get the main key ideas from Michael D. Smith & Rahul Telang's Streaming, Sharing, Stealing In Streaming Sharing Stealing (2016), Michael Smith and Rahul Telang describe how the film, television, music, and book industries have been revolutionized, especially by companies such as Apple and Amazon. In light of the unparalleled technological disruption that the entertainment sector is witnessing, companies must swiftly but innovatively adjust in order to survive and prosper. Smith and Telang, who are experts in the field of entertainment analytics, offer insights into how this can be achieved.
Tap
Tap - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Tap write by Anindya Ghose. This book was released on 2017-04-14. Tap available in PDF, EPUB and Kindle. How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge—a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.
Lifelong Kindergarten
Lifelong Kindergarten - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Lifelong Kindergarten write by Mitchel Resnick. This book was released on 2018-08-28. Lifelong Kindergarten available in PDF, EPUB and Kindle. How lessons from kindergarten can help everyone develop the creative thinking skills needed to thrive in today's society. In kindergartens these days, children spend more time with math worksheets and phonics flashcards than building blocks and finger paint. Kindergarten is becoming more like the rest of school. In Lifelong Kindergarten, learning expert Mitchel Resnick argues for exactly the opposite: the rest of school (even the rest of life) should be more like kindergarten. To thrive in today's fast-changing world, people of all ages must learn to think and act creatively—and the best way to do that is by focusing more on imagining, creating, playing, sharing, and reflecting, just as children do in traditional kindergartens. Drawing on experiences from more than thirty years at MIT's Media Lab, Resnick discusses new technologies and strategies for engaging young people in creative learning experiences. He tells stories of how children are programming their own games, stories, and inventions (for example, a diary security system, created by a twelve-year-old girl), and collaborating through remixing, crowdsourcing, and large-scale group projects (such as a Halloween-themed game called Night at Dreary Castle, produced by more than twenty kids scattered around the world). By providing young people with opportunities to work on projects, based on their passions, in collaboration with peers, in a playful spirit, we can help them prepare for a world where creative thinking is more important than ever before.
