Contagious

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Release : 2016-05-03
Genre : Business & Economics
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Book Rating : 587/5 ( reviews)

Contagious - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Contagious write by Jonah Berger. This book was released on 2016-05-03. Contagious available in PDF, EPUB and Kindle. Upper Saddle River, N.J. : Creative Homeowner,

Leadership without Ego

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Release : 2018-12-04
Genre : Business & Economics
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Book Rating : 23X/5 ( reviews)

Leadership without Ego - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Leadership without Ego write by Bob Davids. This book was released on 2018-12-04. Leadership without Ego available in PDF, EPUB and Kindle. If you take a chain, pile it up and then push it, what direction will it go? Nowhere you can predict and not very far. If you take it by the end and pull it, which way will it go? It will follow you. Leadership is not about what sets you apart from those you lead—it’s about what binds you together. It is not about controlling others—it’s about trusting others. It’s not about your achievements—it’s about unleashing your team’s greatness. In short, leadership really isn’t about you—it’s about your people. Take Bob Davids, co-author of this book and successful leader of six businesses in fields as diverse as engineering and winemaking. His achievements often came thanks to being able to refrain from acting when others might have found intervening irresistible. By trusting his employees to be better than him in their area of responsibility and letting them act, Bob unleashed the human greatness that no one else—including employees themselves—suspected. Yet to lead without acting does not mean doing nothing. It means creating conditions in which things happen by themselves. Leadership Without Ego is about a transformation of the concept of leadership in the past two decades: a change of beliefs about how best to lead, along with radically different leadership practices. The ideas in this book have already changed the fortunes of hundreds of businesses and the lives of tens of thousands of employees. They can do the same for your business, your people—and you.

The Rules of Contagion

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Release : 2020-02-13
Genre : Medical
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Book Rating : 303/5 ( reviews)

The Rules of Contagion - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Rules of Contagion write by Adam Kucharski. This book was released on 2020-02-13. The Rules of Contagion available in PDF, EPUB and Kindle. An Observer Book of the Year A Times Science Book of the Year A New Statesman Book of the Year A Financial Times Science Book of the Year 'Astonishingly bold' Daily Mail 'It is hard to imagine a more timely book ... much of the modern world will make more sense having read it.' The Times We live in a world that's more interconnected than ever before. Our lives are shaped by outbreaks - of disease, of misinformation, even of violence - that appear, spread and fade away with bewildering speed. To understand them, we need to learn the hidden laws that govern them. From 'superspreaders' who might spark a pandemic or bring down a financial system to the social dynamics that make loneliness catch on, The Rules of Contagion offers compelling insights into human behaviour and explains how we can get better at predicting what happens next. Along the way, Adam Kucharski explores how innovations spread through friendship networks, what links computer viruses with folk stories - and why the most useful predictions aren't necessarily the ones that come true. Now revised and updated with content on Covid-19.

Invisible Influence

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Release : 2017-06-20
Genre : Business & Economics
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Book Rating : 731/5 ( reviews)

Invisible Influence - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Invisible Influence write by Jonah Berger. This book was released on 2017-06-20. Invisible Influence available in PDF, EPUB and Kindle. You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals

Start at the End

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Release : 2019-06-11
Genre : Business & Economics
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Book Rating : 423/5 ( reviews)

Start at the End - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Start at the End write by Matt Wallaert. This book was released on 2019-06-11. Start at the End available in PDF, EPUB and Kindle. Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don't want and won't help them be happier and healthier. Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert is a behavioral psychologist who has led product design at organizations ranging from startups like Clover Health to industry leaders such as Microsoft. Whether dissecting the success behind Uber's ridesharing service or Flamin' Hot Cheetos, he underscores with clarity and humor how this approach can improve the way we work and live. This is an essential roadmap for building products that matter--and changing behavior for the better.