Summary: Bottom-Up Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Summary: Bottom-Up Marketing write by BusinessNews Publishing,. This book was released on 2013-02-15. Summary: Bottom-Up Marketing available in PDF, EPUB and Kindle. The must-read summary of Al Ries and Jack Trout's book: "Bottom-Up Marketing: Building a Tactic into a Powerful Strategy". This complete summary of the ideas from Al Ries and Jack Trout's book "Bottom-Up Marketing" shows that traditional marketing is generally carried out top-down. That is, the senior manager decides on a strategy the company will follow and the middle managers decide on the tactics to achieve that strategy. However, this summary highlights that history’s most successful companies have invariably developed strategy from the bottom-up. In this method, the company first identifies a tactic that is delivering a sustainable competitive advantage in the minds of consumers. The company then focuses its resources on exploiting that tactic to the greatest possible degree by building the tactic into the company’s entire marketing strategy. Bottom-up marketing suggests that the best and most effective way to become a marketing strategist is to put your mind into your marketplace and to find inspiration where customers come into contact with your product or service. By immersing yourself in the tactics of whatever works in reality, you can develop a highly effective marketing strategy. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read "Bottom-Up Marketing" and carry out your marketing strategies successfully.
Bottom-up Marketing
Bottom-up Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Bottom-up Marketing write by Al Ries. This book was released on 1990. Bottom-up Marketing available in PDF, EPUB and Kindle. From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.
The 1-Page Marketing Plan
The 1-Page Marketing Plan - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The 1-Page Marketing Plan write by Allan Dib. This book was released on 2021-01-25. The 1-Page Marketing Plan available in PDF, EPUB and Kindle. WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
Summary
Summary - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Summary write by BusinessNews Publishing. This book was released on 2013. Summary available in PDF, EPUB and Kindle. This work offers a summary of the book ""BOTTOMUP MARKETING: Building A Tactic Into A Powerful Strategy"" by Al Ries and Jack Trout. Most traditional marketing is carried out topdown. That is, the senior manager decides on a strategy the company will follow and the middle managers decide on the tactics to achieve that strategy. However, in BottomUp Marketing, Ries and Trout argue that history's most successful companies have invariably developed strategy from the bottomup. In this method, the company first identifies a tactic that is delivering a sustainable competitive advantage in the mi.
The Lean Product Playbook
The Lean Product Playbook - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Lean Product Playbook write by Dan Olsen. This book was released on 2015-05-21. The Lean Product Playbook available in PDF, EPUB and Kindle. The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.
