Summary: Renovate Before You Innovate - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Summary: Renovate Before You Innovate write by BusinessNews Publishing,. This book was released on 2014-11-12. Summary: Renovate Before You Innovate available in PDF, EPUB and Kindle. The must-read summary of Sergio Zyman's book: "Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing". This complete summary of the ideas from Sergio Zyman's book "Renovate Before You Innovate" shows that instead of “exploring new possibilities” and getting into new lines of business they know little about, companies should be focusing on doing more of what made them successful in the first place. In his book, the author explains that renovation, not innovation, is the key to success as it leads to an emphasis on organic growth rather than endlessly attempting to start new revenue streams. This summary will teach you to try renovating first, and if you do you're sure to be surprised to discover just how much potential growth you’re leaving on the table unexploited. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Renovate Before You Innovate" and build your future success from what you already have.
Renovate Before You Innovate
Renovate Before You Innovate - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Renovate Before You Innovate write by . This book was released on 2005. Renovate Before You Innovate available in PDF, EPUB and Kindle.
Renovate Before You Innovate
Renovate Before You Innovate - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Renovate Before You Innovate write by . This book was released on 2005. Renovate Before You Innovate available in PDF, EPUB and Kindle.
Renovate Before You Innovate
Renovate Before You Innovate - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Renovate Before You Innovate write by Sergio Zyman. This book was released on 2004. Renovate Before You Innovate available in PDF, EPUB and Kindle. According to bestselling marketing expert Sergio Zyman, many companies rely too heavily on innovation to solve their problems. Whenever a brand or business gets old and tired, the impulse is to scrap it and start over with something fresh. It sounds great, but more often than not, innovation simply doesn’t work. Zyman knows this firsthand— he was the chief marketing officer at Coca-Cola during the disastrous launch of New Coke.So what’s the alternative? Zyman now preaches the power of renovation, not innovation. Recapture the essence of your existing brands, products, and core competencies, and do more of the things that made you great in the first place. For instance, Coca- Cola’s essence was about authenticity, continuity, and stability, and New Coke undermined all three qualities. It seems obvious in retrospect, yet too many managers are so impressed by innovation that they approve ideas no one will buy, such as premoistened toilet paper or smokeless cigarettes.With Renovate Before You Innovate, Zyman explains the tools managers need to revitalize their marketing strategies and improve their growth rates. This book will challenge the conventional business wisdom and help companies make smarter decisions.
The Marketing Gurus
The Marketing Gurus - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Marketing Gurus write by Chris Murray. This book was released on 2006-07-20. The Marketing Gurus available in PDF, EPUB and Kindle. Indispensable summaries of the best marketing books of our time Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader. Now Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that include one all-new, previously unpublished summary. Here is just about everything you ever wanted to know about marketing. The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals and students. Who are the gurus? They include: • Guy Kawasaki on How to Drive Your Competition Crazy • Geoffrey Moore on marketing high technology, in Crossing the Chasm. • Jack Trout on how companies can help their products stand above the crowd, in Differentiate or Die. • Regis McKenna on the changing role of the customer, in the classic Relationship Marketing. • Philip Kotler on the concept of Lateral Marketing, which helps companies avoid the trap of market fragmentation. • Seth Godin on how to create a Purple Cow that will take off through word of mouth. • Lisa Johnson and Andrea Learned on marketing to women in Don’t Think Pink. The collective wisdom contained in The Marketing Guru can help any marketer on his or her journey to becoming a marketing guru. www.summary.com
