Taking Aim at Attack Advertising - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Taking Aim at Attack Advertising write by Kim Fridkin. This book was released on 2019-04-03. Taking Aim at Attack Advertising available in PDF, EPUB and Kindle. Negative campaigning is a central component of politics in the United States. Yet, until now, demonstrating the impact of combative advertising on voters has been elusive. How can we reconcile the findings of a plethora of studies with the methods of politicians? This book cuts through to the central issue: how negative advertising influences voters' attitudes and actions. Focusing on U.S. senatorial campaigns, Kim Fridkin and Patrick Kenney draw from surveys, experiments, facial expression analysis, content analyses, and focus groups. They develop the "tolerance and tactics theory of negativity" that marries citizens' tolerance for negativity with campaign messages varying in their civility and relevance and demonstrate how citizens' beliefs and behaviors are affected. Using this original framework, they find harsh and relevant messages influence voters' decisions, especially for people with less tolerance for negativity. And, irrelevant and uncivil advertisements demobilize voters, with low tolerance individuals affected most sharply.
Taking Aim at Attack Advertising
Taking Aim at Attack Advertising - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Taking Aim at Attack Advertising write by Kim L. Fridkin. This book was released on 2019. Taking Aim at Attack Advertising available in PDF, EPUB and Kindle.
Taking Aim
Taking Aim - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Taking Aim write by . This book was released on 1990. Taking Aim available in PDF, EPUB and Kindle.
Taking Aim at the President
Taking Aim at the President - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Taking Aim at the President write by Geri Spieler. This book was released on 2008-12-23. Taking Aim at the President available in PDF, EPUB and Kindle. Winner of the 2009 San Francisco Book Festival Award (Wild Card category) "I'm not sorry I tried...if successful, the assassination...just might have triggered the kind of chaos that could have started the upheaval of change." --Sara Jane Moore in 1976 Journalist Geri Spieler met would-be assassin Sara Jane Moore while she was in prison; Taking Aim at the President is based on over two decades of interviews as well as independant research. Spieler follows Moore's actions from her childhood in a small West Virginia town to her release from prison in December 2007. Moore's life was never conventional, and along the way she entered and dropped out of the military, was married five times, and was both a political radical and an FBI informant. Focusing on the complex psychology and motivations of a quintessentially desperate housewife and the only woman to ever fire a bullet at an American president, Spieler delivers a nuanced portrait of an elusive person and a fascinating glimpse back at a turbulent period in American history.
Guerrilla Marketing Attack
Guerrilla Marketing Attack - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Guerrilla Marketing Attack write by Jay Conrad Levinson. This book was released on 1989. Guerrilla Marketing Attack available in PDF, EPUB and Kindle. At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing.
