Discovering Public Relations

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Release : 2020-07-08
Genre : Business & Economics
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Book Rating : 408/5 ( reviews)

Discovering Public Relations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Discovering Public Relations write by Karen Freberg. This book was released on 2020-07-08. Discovering Public Relations available in PDF, EPUB and Kindle. Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace.

Teaching Public Relations

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Release : 2024-07-19
Genre : Business & Economics
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Book Rating : 661/5 ( reviews)

Teaching Public Relations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Teaching Public Relations write by Peter M. Smudde. This book was released on 2024-07-19. Teaching Public Relations available in PDF, EPUB and Kindle. Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. Smudde brings together his industry expertise and over 20 years of teaching experience at higher education institutions to present a comprehensive and cohesive primer for PR educators. Newly updated to reflect five years of developments in the field of public relations since its initial publication in 2019, this revised edition of Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations. It includes curriculum development and course design plus guides and tools for the work PR educators must do. This book remains the first textbook of its kind and systematically synthesizes current principles and practices for effective teaching and learning and applies them to PR education in colleges and universities. This book, however, is not a book of tips for teaching PR, although some are given at times when relevant. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning. This book is a solid starting point for anyone, especially public relations professionals, considering a career as a full-time or part-time professor of PR at a college or university. It is also recommended reading for current teachers and students of PR research.

School Public Relations for Student Success

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Release : 2009-07-15
Genre : Education
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Book Rating : 014/5 ( reviews)

School Public Relations for Student Success - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook School Public Relations for Student Success write by Edward H. Moore. This book was released on 2009-07-15. School Public Relations for Student Success available in PDF, EPUB and Kindle. "Everything you need to succeed with parents, community leaders, employees, and more can be found in this book. Moore′s lifetime experience comes through with clear, no-nonsense ideas and insights that those working in schools can put to work right away." —William J. Banach, CEO Banach, Banach & Cassidy An on-the-job public relations and communications partner for everyone working in schools! As school public relations efforts play an increasingly vital role in helping students achieve and schools succeed, the communications expectations placed on school leaders at all levels continue to soar. Now this field-based reference offers educational leaders practical advice and specific tips for meeting the tough new communication demands they face daily. Ideal for both long-range planning and day-to-day basics, this guide helps leaders define and organize their school′s PR plan. The book offers step-by-step guidance on creating and applying communication tactics that work—from how to generate community support to managing crises, stopping rumors, handling media inquiries, dealing with critics, and much more. Emphasizing the PR responsibilities of all school employees, the author: Outlines the key components of successful communications programs Covers how to set reasonable expectations for communications efforts Provides questions for assessing PR needs, guidelines for judging what′s working and what′s not, and an abundance of checklists Offers interview advice from professionals in the field Educational leaders will consult this comprehensive resource again and again as they plan and implement public relations activities to support student and school success!

Teaching Public Relations

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Release : 2019-11-07
Genre : Business & Economics
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Book Rating : 010/5 ( reviews)

Teaching Public Relations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Teaching Public Relations write by Peter M. Smudde. This book was released on 2019-11-07. Teaching Public Relations available in PDF, EPUB and Kindle. Excellence in public relations begins with excellence in education in public relations programs, and this book presents a comprehensive, cohesive, and concrete approach for effective teaching and learning in PR classes. Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations, including curriculum development and course design plus guides and tools for the work PR educators must do. This book is the first textbook of its kind, and systematically synthesizes current principles and practices for effective teaching and learning and applies them to public relations education in colleges and universities. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning. This book is a solid starting point for anyone, especially public relations professionals, wanting to begin a career as a full-time or part-time professor of public relations at a college or university. It is also recommended reading for current teachers and students of PR research.

Public Relations Ideas for Teacher Education

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Release : 1961
Genre : Public relations
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Book Rating : /5 ( reviews)

Public Relations Ideas for Teacher Education - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Public Relations Ideas for Teacher Education write by American Association of Colleges for Teacher Education. Committee on Public Relations. This book was released on 1961. Public Relations Ideas for Teacher Education available in PDF, EPUB and Kindle.