Tech Humanist: How You Can Make Technology Better for Business and Better for Humans - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Tech Humanist: How You Can Make Technology Better for Business and Better for Humans write by Kate O'Neill. This book was released on 2018-09-24. Tech Humanist: How You Can Make Technology Better for Business and Better for Humans available in PDF, EPUB and Kindle. Technology drives the future we create. But are we steering that technology in directions that create that future in the best way, for the most people? In her new book
Digital Humanism
Digital Humanism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digital Humanism write by Marta Bertolaso. This book was released on 2022-06-28. Digital Humanism available in PDF, EPUB and Kindle. This book provides an accessible and up to date overview of the foundational issues about both emerging constructive understandings of the digital era and still hidden and ignored aspects that could instead be dramatically relevant in the future, in the process of a technological humanism. The book offers relevant scientific and ethical questions bringing together professionals and researchers, from different professional and disciplinary fields, who have a shared interest in investigating operative aspects of technological, digital and cultural transitions of humans and their capacity of building human societies. The challenges are clear but there is a lack of an epistemological, anthropological, economic and social agenda that would enable a drive to such transitions towards a technological humanism. This book provides an ideal platform for professionals and scholars, not only providing tools for problem analysis, but also indicating shared directions, needs and objectives for a common goal; the creation of new scenarios instead of the creation of fears and manipulated social imaginaria.
Data-Driven Personalization
Data-Driven Personalization - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Data-Driven Personalization write by Zontee Hou. This book was released on 2024-05-03. Data-Driven Personalization available in PDF, EPUB and Kindle. Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the noise, marketers today need to be hyper-relevant to their customers. To do that takes data and a deep understanding of your audience. Data-Driven Personalization breaks down the best ways to reach new customers and better engage your best customers. By combining principles of persuasion, behavioral economics and industry research, this book provides readers with an actionable blueprint for how to implement a customer-centric approach to marketing that will drive results. The book is broken into six parts that detail everything from what data is most valuable for personalization to how to build a data-driven marketing team that's prepared for the next five years and beyond. Each chapter includes actionable insights to guide marketers as they implement a data-driven personalization approach to their strategy. The chapters also focus on hands-on tactics like identifying messages that will move the needle with customers, how to generate seamless omnichannel experiences and how to balance personalization with data privacy. The book features case studies from top brands, including FreshDirect, Target, Adobe, Cisco and Spotify.
Utopia Is Creepy: And Other Provocations
Utopia Is Creepy: And Other Provocations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Utopia Is Creepy: And Other Provocations write by Nicholas Carr. This book was released on 2016-09-06. Utopia Is Creepy: And Other Provocations available in PDF, EPUB and Kindle. A freewheeling, sharp-shooting indictment of a tech-besotted culture. With razor wit, Nicholas Carr cuts through Silicon Valley’s unsettlingly cheery vision of the technological future to ask a hard question: Have we been seduced by a lie? Gathering a decade’s worth of posts from his blog, Rough Type, as well as his seminal essays, Utopia Is Creepy is “Carr’s best hits for those who missed the last decade of his stream of thoughtful commentary about our love affair with technology and its effect on our relationships” (Richard Cytowic, New York Journal of Books). Carr draws on artists ranging from Walt Whitman to the Clash, while weaving in the latest findings from science and sociology. Carr’s favorite targets are those zealots who believe so fervently in computers and data that they abandon common sense. Cheap digital tools do not make us all the next Fellini or Dylan. Social networks, diverting as they may be, are not vehicles for self-enlightenment. And “likes” and retweets are not going to elevate political discourse. Utopia Is Creepy compels us to question the technological momentum that has trapped us in its flow. “Resistance is never futile,” argues Carr, and this book delivers the proof.
Humanism and Technology
Humanism and Technology - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Humanism and Technology write by Anthony B. Pinn. This book was released on 2016-12-15. Humanism and Technology available in PDF, EPUB and Kindle. This book interrogates the ways in which new technological advances impact the thought and practices of humanism. Chapters investigate the social, political, and cultural implications of the creation and use of advanced forms of technology, examining both defining benefits and potential dangers. Contributors also discuss technology’s relationship to and impact on the shifting definitions we hold for humankind. International and multi-disciplinary in nature and scope, the volume presents an exploration of humanism and technology that is both racially diverse and gender sensitive. With great depth and self-awareness, contributors offer suggestions for how humanists and humanist organizations might think about and relate to technology in a rapidly changing world. More broadly, the book offers a critical humanistic interrogation of the concept of “progress” especially as it relates to technological advancement.
