Tech SEO Guide - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Tech SEO Guide write by Matthew Edgar. This book was released on 2023. Tech SEO Guide available in PDF, EPUB and Kindle. Tech SEO Guide provides a reference for everyone who works on the technical side of SEO. SEO has always had a technical component but over the last several years, the technical challenges are increasing as websites deliver richer and more engaging experiences. Those experiences can make it harder for Google to crawl a website and rank a website in search results. Given how important organic search rankings can be for a website's traffic, it is more important than ever to make sure the technical fundamentals are in place to support a website's SEO performance. SEO professionals includes marketers, developers, programmers, UX professionals, designers, and business executives because technical SEO impacts and overlaps with so many different areas of a business. Because the book addresses a wider audience, it provides technical details but also includes higher-level discussions about how search engines and robots work too. There are many different aspects of technical SEO and it is difficult to keep track of every detail, especially for people who only work on technical SEO matters on an occasional basis. Because of that, this guide book can be read all at once for those wanting to study technical SEO in detail or it can be read a paragraph at a time, allowing people to refer back to quickly jog their memory or review a complex topic. Each chapter walks through a different area of technical SEO, addressing specific scenarios and questions about that particular area. After discussing each section, the chapter will conclude with a summary of the important items to measure and monitor related to that section. What You Will Learn What factors to keep in mind as you begin a redesign of the website How to evaluate technical factors to see if a technical configuration is causing traffic to drop How to perform regular audits of a website to identify problems or areas of opportunity Who This Book is For Marketers, developers, programmers, UX professionals, designers, and business executives.
Tech SEO Guide
Tech SEO Guide - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Tech SEO Guide write by Matthew Edgar. This book was released on 2018-08-03. Tech SEO Guide available in PDF, EPUB and Kindle. Written by Matthew Edgar, this Tech SEO Guide is a reference for marketers, developers and programmers who know their website (or their client's website) needs a good tech SEO cleanup but aren't exactly sure how to do it. This step-by-step guide will help you address technical SEO issues including:* Crawling and indexing* URL and domain structure* Content structure* Sitemaps* 404 not-found errors* RedirectsWhether you are an experienced SEO needing to quickly jog your memory on a complex topic or a new SEO just starting out, this book will be your go-to resource to understand how to optimize your website and make sure it is in tip-top shape (at least technically).
SEO A Layman's Guide
SEO A Layman's Guide - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook SEO A Layman's Guide write by Robb Wallace. This book was released on 2021-09-17. SEO A Layman's Guide available in PDF, EPUB and Kindle. The process for SEO is complicated, but it doesn’t have to be with this SEO book. Learn everything you need to know about SEO (search engine optimisation), with this book and get your website noticed! A website is just a website! That is why you need SEO. A website is only magical when it starts ranking on the first page of Google for the keywords, key terms, questions and phrases you believe, your customers will type or speak into Google. Your website can be your best employee or your worst. The goal of SEO is to rank higher, increase organic traffic, profits and sale. This is done by building backlinks, on-page SEO, technical SEO, refining the user experience, brand and more. So if you want a solid, no-nonsense, practical overview of SEO this is the book for you. The book includes explanations, strategies, citations lists, web resources and more. Let's get to work, buy your copy, grab your laptop, it’s time to leave the competition behind. Learn how to optimise your website Learn how to research keywords, build traffic and increase visibility Backlink strategies Content strategies Technical SEO overview Increase speed New search (Voice, Image & Featured SERPs) GMB and local search Citation/profile list included Software, best websites and chrome extensions list included A simple website action plan included.
Elements of a Successful Website
Elements of a Successful Website - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Elements of a Successful Website write by Matthew Edgar. This book was released on 2017-02-24. Elements of a Successful Website available in PDF, EPUB and Kindle. Making your website a success isn't as difficult as you may at first think. By making simple changes-one step at a time-you can create a website that attracts visitors, fosters engagement, and drives results. In Elements of a Successful Website, consultant, developer, and technical-marketing specialist Matthew Edgar gives you an accessible and actionable approach to improving your website. Working off the principle that the key to a successful website is to keep evolving, Edgar provides you with five simple yet effective themes that even a small business can apply. However, unlike other books of its type, Elements of a Successful Website doesn't claim to have a miracle, one-size-fits-all solution. Instead, Edgar recognizes that each website is unique and encourages you to make the changes that resonate with your brand, letting the guidelines lead the way. Ultimately, improving a website that achieves your goals is as easy as being open to making and testing small changes. Just adjust one element, note what works (and what doesn't), and keep improving until you see the desired results.
Professional Search Engine Optimization with PHP
Professional Search Engine Optimization with PHP - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Professional Search Engine Optimization with PHP write by Cristian Darie. This book was released on 2007-04-18. Professional Search Engine Optimization with PHP available in PDF, EPUB and Kindle. Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.
