Technology and Innovation for Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Technology and Innovation for Marketing write by Eleonora Pantano. This book was released on 2018-08-28. Technology and Innovation for Marketing available in PDF, EPUB and Kindle. Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift – enabling them to get closer to their customers and their needs – or a poisoned chalice, should they fail to keep up with technology innovation and find themselves, or their products, irrelevant. In this book, Eleonora Pantano, Clara Bassano and Constantinos-Vasilios Priporas describe this phenomenon as the 'consumer pull vs technology push' that forces marketing strategists to innovate to survive and thrive. It is a guide to the emerging approaches to marketing prompted by the impact of innovation and technology, in order to help students, scholars and practitioners work innovation and change to their best advantage. Including a wealth of empirical and theoretical contributions, models, approaches methods, tools and case studies, this book is essential reading for marketing strategy, digital marketing, and innovation students, as well as marketing practitioners.
Innovation in Marketing
Innovation in Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Innovation in Marketing write by Peter Doyle. This book was released on 2012-10-02. Innovation in Marketing available in PDF, EPUB and Kindle. Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.
Kellogg on Technology & Innovation
Kellogg on Technology & Innovation - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Kellogg on Technology & Innovation write by Ranjay Gulati. This book was released on 2003-06-16. Kellogg on Technology & Innovation available in PDF, EPUB and Kindle. Ein Buch der Kellogg School of Management. Geschrieben von renommierten Professoren. "Kellog on Technology and Innovation" ist eine umfassende Betrachtung über innovative Technologien und ihre Konsequenzen für Unternehmens- und Finanzwelt. Bei der Untersuchung der neuen Technologien gehen die Autoren ausschließlich von einer unternehmensbezogenen Perspektive aus. Sie vermitteln dabei aber nicht nur einen Überblick über die vielversprechenden Verlockungen dieser Technologiebereiche, sondern geben auch eine fundierte Darstellung über gewinnbringende Geschäftschancen und potentielle Gewinne für Investoren, die sich aus der Kommerzialisierung dieser Technologien ergeben können.
Encyclopedia of Technology and Innovation Management
Encyclopedia of Technology and Innovation Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Encyclopedia of Technology and Innovation Management write by V. K. Narayanan. This book was released on 2010-03-08. Encyclopedia of Technology and Innovation Management available in PDF, EPUB and Kindle. Get complete, up-to-date and authoritative coverage of technology and innovation. A broadly encompassing encyclopedia on the emerging topic of technology innovation and management (TIM), this volume covers a wide array of issues. TIM is a relatively new field and is highly interdisciplinary, incorporating strategy and entrepreneurship, economics, marketing, organizational behavior, organization theory, physical and life sciences, and even law. All of these disciplines are represented in this volume, and their intersections are made clear. Entries are contributed by scholars from around the world who are leading experts in their respective topics. This volume is appropriate for scholars who are new to this particular field, as well as industry practitioners interested in understanding the state of knowledge in these specific areas. Entries may also serve as useful instructional materials, given their span of coverage as well as their currency. Encyclopedia of Technology and Innovation Management has now been adapted and included as the 13th volume of the Wiley Encyclopedia of Management. VK Narayanan is Stubbs Professor of Strategy & Entrepreneurship and Associate Dean of Research at Drexel University, Philadelphia, U.S.A. Gina O'Connor is Associate Professor of Marketing in the Lally School of Management and Technology at Rensselaer Polytechnic Institute, Troy, NY, U.S.A.
Marketing of High-technology Products and Innovations
Marketing of High-technology Products and Innovations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing of High-technology Products and Innovations write by Jakki J. Mohr. This book was released on 2010. Marketing of High-technology Products and Innovations available in PDF, EPUB and Kindle. This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.
