Technology Matters - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Technology Matters write by David E. Nye. This book was released on 2007-08-24. Technology Matters available in PDF, EPUB and Kindle. Discusses in nontechnical language ten central questions about technology that illuminate what technology is and why it matters. Technology matters, writes David Nye, because it is inseparable from being human. We have used tools for more than 100,000 years, and their central purpose has not always been to provide necessities. People excel at using old tools to solve new problems and at inventing new tools for more elegant solutions to old tasks. Perhaps this is because we are intimate with devices and machines from an early age—as children, we play with technological toys: trucks, cars, stoves, telephones, model railroads, Playstations. Through these machines we imagine ourselves into a creative relationship with the world. As adults, we retain this technological playfulness with gadgets and appliances—Blackberries, cell phones, GPS navigation systems in our cars. We use technology to shape our world, yet we think little about the choices we are making. In Technology Matters, Nye tackles ten central questions about our relationship to technology, integrating a half-century of ideas about technology into ten cogent and concise chapters, with wide-ranging historical examples from many societies. He asks: Can we define technology? Does technology shape us, or do we shape it? Is technology inevitable or unpredictable? (Why do experts often fail to get it right?)? How do historians understand it? Are we using modern technology to create cultural uniformity, or diversity? To create abundance, or an ecological crisis? To destroy jobs or create new opportunities? Should "the market" choose our technologies? Do advanced technologies make us more secure, or escalate dangers? Does ubiquitous technology expand our mental horizons, or encapsulate us in artifice? These large questions may have no final answers yet, but we need to wrestle with them—to live them, so that we may, as Rilke puts it, "live along some distant day into the answers."
Does It Matter?
Does It Matter? - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Does It Matter? write by Nicholas G. Carr. This book was released on 2004-04-07. Does It Matter? available in PDF, EPUB and Kindle. Over the last decade, and even since the bursting of the technology bubble, pundits, consultants, and thought leaders have argued that information technology provides the edge necessary for business success. IT expert Nicholas G. Carr offers a radically different view in this eloquent and explosive book. As IT's power and presence have grown, he argues, its strategic relevance has actually decreased. IT has been transformed from a source of advantage into a commoditized "cost of doing business"--with huge implications for business management. Expanding on Carr's seminal Harvard Business Review article that generated a storm of controversy, Does IT Matter? provides a truly compelling--and unsettling--account of IT's changing business role and its leveling influence on competition. Through astute analysis of historical and contemporary examples, Carr shows that the evolution of IT closely parallels that of earlier technologies such as railroads and electric power. He goes on to lay out a new agenda for IT management, stressing cost control and risk management over innovation and investment. And he examines the broader implications for business strategy and organization as well as for the technology industry. A frame-changing statement on one of the most important business phenomena of our time, Does IT Matter? marks a crucial milepost in the debate about IT's future. An acclaimed business writer and thinker, Nicholas G. Carr is a former executive editor of the Harvard Business Review.
Innovation Matters
Innovation Matters - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Innovation Matters write by Richard J. Gilbert. This book was released on 2022-06-07. Innovation Matters available in PDF, EPUB and Kindle. A proposal for moving from price-centric to innovation-centric competition policy, reviewing theory and evidence on economic incentives for innovation. Competition policy and antitrust enforcement have traditionally focused on prices rather than innovation. Economic theory shows the ways that price competition benefits consumers, and courts, antitrust agencies, and economists have developed tools for the quantitative evaluation of price impacts. Antitrust law does not preclude interventions to encourage innovation, but over time the interpretation of the laws has raised obstacles to enforcement policies for innovation. In this book, economist Richard Gilbert proposes a shift from price-centric to innovation-centric competition policy. Antitrust enforcement should be concerned with protecting incentives for innovation and preserving opportunities for dynamic, rather than static, competition. In a high-technology economy, Gilbert argues, innovation matters. Gilbert considers both theory and available empirical evidence on the relationships among market structure, firm behavior, and the production of new products and services. He reviews the distinctive features of the high-tech economy and why current analytical tools used by antitrust enforcers aren't up to the task of assessing innovation concerns. He considers, from the perspective of innovation competition, Kenneth Arrow's “replacement effect” and the Schumpeterian theory of market power and appropriation; discusses the effect of mergers on innovation and future price competition; and reviews the empirical literature on competition, mergers, and innovation. He describes examples of merger enforcement by US and European antitrust agencies; examines cases brought against Microsoft and Google; and discusses the risks and benefits of interoperability standards. Finally, he offers recommendations for competition policy. The open access edition of this book was made possible by generous funding from Arcadia – a charitable fund of Lisbet Rausing and Peter Baldwin.
Experimentation Matters
Experimentation Matters - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Experimentation Matters write by Stefan H. Thomke. This book was released on 2003. Experimentation Matters available in PDF, EPUB and Kindle. Every company's ability to innovate depends on a process of experimentation whereby new products and services are created and existing ones improved. But the cost of experimentation often limits innovation. New technologies--including computer modeling and simulation--promise to lift that constraint by changing the economics of experimentation. Never before has it been so economically feasible to ask "what-if" questions and generate preliminary answers. These technologies amplify the impact of learning, paving the way for higher R&D performance and innovation and new ways of creating value for customers.In Experimentation Matters, Stefan Thomke argues that to unlock such potential, companies must not only understand the power of experimentation and new technologies, but also change their processes, organization, and management of innovation. He explains why experimentation is so critical to innovation, underscores the impact of new technologies, and outlines what managers must do to integrate them successfully. Drawing on a decade of research in multiple industries as diverse as automotive, semiconductors, pharmaceuticals, chemicals, and banking, Thomke provides striking illustrations of how companies drive strategy and value creation by accommodating their organizations to new experimentation technologies.As in the outcome of any effective experiment, Thomke also reveals where that has not happened, and explains why. In particular, he shows managers how to: implement "front-loaded" innovation processes that identify potential problems before resources are committed and design decisions locked in; experiment and test frequently without overloading their organizations; integrate new technologies into the current innovation system; organize for rapid experimentation; fail early and often, but avoid wasteful "mistakes"; and manage projects as experiments.Pointing to the custom integrated circuit industry--a multibillion dollar market--Thomke also shows what happens when new experimentation technologies are taken beyond firm boundaries, thereby changing the way companies create new products and services with customers and suppliers. Probing and thoughtful, Experimentation Matters will influence how both executives and academics think about experimentation in general and innovation processes in particular. Experimentation has always been the engine of innovation, and Thomke reveals how it works today.
How Users Matter
How Users Matter - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook How Users Matter write by Nelly Oudshoorn. This book was released on 2005-08-12. How Users Matter available in PDF, EPUB and Kindle. Users have become an integral part of technology studies. The essays in this volume look at the creative capacity of users to shape technology in all phases, from design to implementation. Using a variety of theoretical approaches, including a feminist focus on users and use (in place of the traditional emphasis on men and machines), concepts from semiotics, and the cultural studies view of consumption as a cultural activity, these essays examine what users do with technology and, in turn, what technology does to users. The contributors consider how users consume, modify, domesticate, design, reconfigure, and resist technological development—and how users are defined and transformed by technology. The essays in part I show that resistance to and non-use of a technology can be a crucial factor in the eventual modification and improvement of that technology; examples considered include the introduction of the telephone into rural America and the influence of non-users of the Internet. The essays in part II look at advocacy groups and the many kinds of users they represent, particularly in the context of health care and clinical testing. The essays in part III examine the role of users in different phases of the design, testing, and selling of technology. Included here is an enlightening account of one company's design process for men's and women's shavers, which resulted in a "Ladyshave" for users assumed to be technophobes. Taken together, the essays in How Users Matter show that any understanding of users must take into consideration the multiplicity of roles they play—and that the conventional distinction between users and producers is largely artificial.
