Telecom Churn Management

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Author :
Release : 2001
Genre : Customer relations
Kind :
Book Rating : 052/5 ( reviews)

Telecom Churn Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Telecom Churn Management write by Rob Mattison. This book was released on 2001. Telecom Churn Management available in PDF, EPUB and Kindle. Telecom Churn Management, The Golden Opportunity explains how and why churn is managed today. It discusses the Tele-centric (Customer Centric Telecommunications) model for customer management. The book provides the key Analytics that can give your company the competitive advantage. The key first step is recombinant segmentation (identification). Using extended behavioral segmentation (categorization), carriers can produce a customer value function (valuation). Churn models and indexes can be used to determine the projected churn rates (Anticipation). Using key metrics and a WAR Gameboard, the profit levels for customers can be evaluated and maximized. Managers of successful telecom service providers need to understand why customers leaving and what makes telecom churn so special. Successful telecom managers have developed churn management strategies to help them making wise churn investment decisions that give them quick and effective churn response options. By understanding that customers have key telecom consumer shopping cycles and response models, churn management can be turned into an operational perspective. It is a well-known fact that telecommunication technology and services are continually changing. Industry veteran Rob Mattison shares his expertise typical interconnection arrangements for pubic and private telephone systems, data networks, inter-exchange systems, wireless, billing and customer care systems. If there were one book you could use to help understand and develop and telecom churn management programs, "Telecom Churn Management" is the best choice.

The Telco Churn Management Handbook

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Author :
Release : 2006-01-01
Genre : Technology & Engineering
Kind :
Book Rating : 037/5 ( reviews)

The Telco Churn Management Handbook - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Telco Churn Management Handbook write by Rob Mattison. This book was released on 2006-01-01. The Telco Churn Management Handbook available in PDF, EPUB and Kindle. Definitive guide to customer loyalty, its diagnosis, management, and improvement available to the telecommunications professional. Industry veteran, Rob Mattison, shares his expertise. The book explains tools and techniques for a coherent telecom business strategy. It is a very readable text that communicates the core ideas effectively. Highly recommended for telecom execs.

Customer Churn Reduction and Retention for Telecoms

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Author :
Release : 2007-10
Genre : Business & Economics
Kind :
Book Rating : 085/5 ( reviews)

Customer Churn Reduction and Retention for Telecoms - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Customer Churn Reduction and Retention for Telecoms write by Arthur Middleton Hughes. This book was released on 2007-10. Customer Churn Reduction and Retention for Telecoms available in PDF, EPUB and Kindle. For the past quarter-century the Telecom industry in the US has been a veritable laboratory of business and marketing practice. The truth of such well-known ideas as ""Creative Destruction"" are being borne out as companies rise and fall in wave after wave of innovation, while the limits of others, such as product bundling, are also demonstrated every day. The result has been a Wild West of marketing activity that only intensifies as the changes continue. Intense competition is forcing prices down and will certainly eventually lead to the destruction of several large household-word telecom companies. Who will survive? Industry expert Arthur Middleton Hughes explains what these Telecom enterprises can do to continue to exist. Their salvation rests not in their technologies, Hughes explains, but in their marketing strategies. In highly readable, everyday language, Hughes provides a strategic marketing map for every player in the industry, showing how to apply sophisticated marketing tools to each industry sector and each technology.

Building Data Mining Applications for CRM

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Author :
Release : 2000
Genre : Computers
Kind :
Book Rating : /5 ( reviews)

Building Data Mining Applications for CRM - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Building Data Mining Applications for CRM write by Alex Berson. This book was released on 2000. Building Data Mining Applications for CRM available in PDF, EPUB and Kindle. Learn how to use customer relationship management (CRM) techniques to give your company an edge in the competitive marketplace. --

Advanced Data Mining and Applications

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Release : 2012-12-09
Genre : Computers
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Book Rating : 277/5 ( reviews)

Advanced Data Mining and Applications - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Advanced Data Mining and Applications write by Shuigeng Zhou. This book was released on 2012-12-09. Advanced Data Mining and Applications available in PDF, EPUB and Kindle. This book constitutes the refereed proceedings of the 8th International Conference on Advanced Data Mining and Applications, ADMA 2012, held in Nanjing, China, in December 2012. The 32 regular papers and 32 short papers presented in this volume were carefully reviewed and selected from 168 submissions. They are organized in topical sections named: social media mining; clustering; machine learning: algorithms and applications; classification; prediction, regression and recognition; optimization and approximation; mining time series and streaming data; Web mining and semantic analysis; data mining applications; search and retrieval; information recommendation and hiding; outlier detection; topic modeling; and data cube computing.