Television Brandcasting - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Television Brandcasting write by Jennifer Gillan. This book was released on 2014-11-20. Television Brandcasting available in PDF, EPUB and Kindle. Television Brandcasting examines U. S. television’s utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, Jennifer Gillan outlines how in each era new technologies unsettled entrenched business models, an emergent viewing platform threatened to undermine an established one, and content providers worried over the behavior of once-dependable audiences. The anxieties led to storytelling, promotion, and advertising experiments, including the Disneyland series, embedded rock music videos in Ozzie & Harriet, credit sequence brand integration, Modern Family’s parent company promotion episodes, second screen initiatives, and social TV experiments. Offering contemporary and classic examples from the American Broadcasting Company, Disney Channel, ABC Family, and Showtime, alongside series such as Bewitched, Leave it to Beaver, Laverne & Shirley, and Pretty Little Liars, individual chapters focus on brandcasting at the level of the television series, network schedule, "Blu-ray/DVD/Digital" combo pack, the promotional short, the cause marketing campaign, and across social media. In this follow-up to her successful previous book, Television and New Media: Must-Click TV, Gillan provides vital insights into television’s role in the expansion of a brand-centric U.S. culture.
Television Broadcasting in Contemporary France and Britain
Television Broadcasting in Contemporary France and Britain - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Television Broadcasting in Contemporary France and Britain write by Michael Scriven. This book was released on 1999. Television Broadcasting in Contemporary France and Britain available in PDF, EPUB and Kindle. This is the first study devoted to the highly significant roles played by France and Britain in the formulation of European audiovisual policy, providing a truly comparative analysis of the contemporary audiovisual scene in the two countries.
American Broadcasting
American Broadcasting - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook American Broadcasting write by Lawrence Wilson Lichty. This book was released on 1975. American Broadcasting available in PDF, EPUB and Kindle.
Olympic Television
Olympic Television - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Olympic Television write by Andrew C. Billings. This book was released on 2017-07-31. Olympic Television available in PDF, EPUB and Kindle. As the Olympic spectacle grows, broadcast coverage becomes bigger, more complex, and more sophisticated. Part sporting event, part reality show, and part global festival, the Olympics can be seen as both intensely nationalistic and a celebration of a shared sense of international community. This book sheds new light on how the Olympic experience has been shaped by television and expanded across multiple platforms and formats. Combining a multitude of approaches ranging from interviews to content analyses to audience surveys, the book explores the production, influence, and significance of Olympic media in contemporary society. Built on a central case study of NBC’s coverage of the Rio Games in 2016, which is then placed within 20 years of content analyses, the book focuses on the entire Olympic television process from production to content to effects. Touching on key themes such as race, gender, history, consumerism, identity, nationalism, and storytelling, Olympic Television: Broadcasting the Biggest Show on Earth is fascinating reading for any student or scholar with an interest in sport, media, and the global impact of mega-events.
Branding Television
Branding Television - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Branding Television write by Catherine Johnson. This book was released on 2012-03-12. Branding Television available in PDF, EPUB and Kindle. Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone. This is the first book to offer a sustained critical analysis of this new cultural development. Branding Television examines the industrial, regulatory and technological changes since the 1980s in the UK and the USA that have led to the adoption of branding as broadcasters have attempted to manage the behaviour of viewers and the values associated with their channels, services and programmes in a world of increased choice and interactivity. Wide-ranging case studies drawn from commercial, public service, network and cable/satellite television (from NBC and HBO to MTV, and from BBC and Channel 4 to UKTV and Sky) analyse the role of marketing and design in branding channels and corporations, and the development of programmes as brands. Exploring both successful and controversial uses of branding, this book asks what problems there are in creating television brands and whether branding supports or undermines commercial and public service broadcasting. Branding Television extends and complicates our understanding of the changes to television over the past 30 years and of the role of branding in contemporary Western culture. It will be of particular interest to students and researchers in television studies, but also in creative industries and media and cultural studies more generally.
