Television is the New Television - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Television is the New Television write by Michael Wolff. This book was released on 2015. Television is the New Television available in PDF, EPUB and Kindle. "The author of The Man Who Owns the News shares new insights into the ongoing war for media profits to argue that digital media is failing as a profit generator and that a new age of television will be pursued by major advertisers, "--Novelist.
Television Is the New Television
Television Is the New Television - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Television Is the New Television write by Michael Wolff. This book was released on 2017-02-07. Television Is the New Television available in PDF, EPUB and Kindle. "The closer the new media future gets, the further victory appears." --Michael Wolff This is a book about what happens when the smartest people in the room decide something is inevitable, and yet it doesn’t come to pass. What happens when omens have been misread, tea leaves misinterpreted, gurus embarrassed? Twenty years after the Netscape IPO, ten years after the birth of YouTube, and five years after the first iPad, the Internet has still not destroyed the giants of old media. CBS, News Corp, Disney, Comcast, Time Warner, and their peers are still alive, kicking, and making big bucks. The New York Times still earns far more from print ads than from digital ads. Super Bowl commercials are more valuable than ever. Banner ad space on Yahoo can be bought for a relative pittance. Sure, the darlings of new media—Buzzfeed, HuffPo, Politico, and many more—keep attracting ever more traffic, in some cases truly phenomenal traffic. But as Michael Wolff shows in this fascinating and sure-to-be-controversial book, their buzz and venture financing rounds are based on assumptions that were wrong from the start, and become more wrong with each passing year. The consequences of this folly are far reaching for anyone who cares about good journalism, enjoys bingeing on Netflix, works with advertising, or plans to have a role in the future of the Internet. Wolff set out to write an honest guide to the changing media landscape, based on a clear-eyed evaluation of who really makes money and how. His conclusion: The Web, social media, and various mobile platforms are not the new television. Television is the new television. We all know that Google and Facebook are thriving by selling online ads—but they’re aggregators, not content creators. As major brands conclude that banner ads next to text basically don’t work, the value of digital traffic to content-driven sites has plummeted, while the value of a television audience continues to rise. Even if millions now watch television on their phones via their Netflix, Hulu, and HBO GO apps, that doesn’t change the balance of power. Television by any other name is the game everybody is trying to win—including outlets like The Wall Street Journal that never used to play the game at all. Drawing on his unparalleled sources in corner offices from Rockefeller Center to Beverly Hills, Wolff tells us what’s really going on, which emperors have no clothes, and which supposed geniuses are due for a major fall. Whether he riles you or makes you cheer, his book will change how you think about media, technology, and the way we live now.
New Television
New Television - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook New Television write by Martin Shuster. This book was released on 2017-11-24. New Television available in PDF, EPUB and Kindle. Even though it’s frequently asserted that we are living in a golden age of scripted television, television as a medium is still not taken seriously as an artistic art form, nor has the stigma of television as “chewing gum for the mind” really disappeared. Philosopher Martin Shuster argues that television is the modern art form, full of promise and urgency, and in New Television, he offers a strong philosophical justification for its importance. Through careful analysis of shows including The Wire, Justified, and Weeds, among others; and European and Anglophone philosophers, such as Stanley Cavell, Hannah Arendt, Martin Heidegger, and John Rawls; Shuster reveals how various contemporary television series engage deeply with aesthetic and philosophical issues in modernism and modernity. What unifies the aesthetic and philosophical ambitions of new television is a commitment to portraying and exploring the family as the last site of political possibility in a world otherwise bereft of any other sources of traditional authority; consequently, at the heart of new television are profound political stakes.
This Business of Television
This Business of Television - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook This Business of Television write by Howard J. Blumenthal. This book was released on 2006. This Business of Television available in PDF, EPUB and Kindle. This publication reflects the changes in television, both domestically and internationally and is a useful guide to the legal, economic, and production aspects of the industry.
Television and New Media
Television and New Media - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Television and New Media write by Jennifer Gillan. This book was released on 2010-10-18. Television and New Media available in PDF, EPUB and Kindle. Television and New Media introduces students to the ways that new media technologies have transformed contemporary television production, distribution, and reception practices. Drawing upon recent examples including Lost, 24, and Heroes, this book closely examines the ways that television programming has changed with the influx of new media—transforming nearly every TV series into a franchise, whose on-air, online, and on-mobile elements are created simultaneously and held together through transmedia storytelling. This book is essential for understanding how creative and industrial forces have worked together in the new media age to transform the way we watch TV.
