Text & Case Studies on Services Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Text & Case Studies on Services Marketing write by Dr. Kisholoy Roy. This book was released on 2018-07-20. Text & Case Studies on Services Marketing available in PDF, EPUB and Kindle. This book highlights all the important aspects of service marketing starting from the basics concepts of service marketing and it goes on to describe some of the evolving facets of this subject of study. The book has been primarily written keeping the Indian markets in focus. In fact, the second chapter of the book discusses some of the major service entities in the country and traces their evolution over the years. Some of the basic and often discussed concepts of service marketing like the tangibility spectrum, service marketing mix, service marketing triangle along with the specific characteristics of services have been discussed in great detail. Overall, the author feels that the book shall serve as a wholesome and informative read for students pursuing MBA programs in various colleges and universities of the country apart from the professionals attached with the business of developing and marketing services in the country.
Service Marketing
Service Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Service Marketing write by Steve Baron. This book was released on 2010-11-01. Service Marketing available in PDF, EPUB and Kindle. With the rise in deregulated service-based economies in developed countries over the last forty years, an understanding of the marketing of services is essential to the marketing student, researcher, and practitioner. This four-volume collection is structured around the evolution of services marketing scholarship from 1970 to the present, giving an unprecedented, detailed account of the relationship between the theory and practice of services marketing and the changing social, economic, and technical environments over time. Each volume takes a distinct time period and theme as its subject. Volumes one to three offer the last word on services marketing research of the 20th century, with volume four looking towards a unified marketing approach for the current century.
Services Marketing
Services Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Services Marketing write by Steve Baron. This book was released on 2003. Services Marketing available in PDF, EPUB and Kindle. This text has been substantially updated to cover all the most recent developments in services marketing, such as technological advances, and to make sure that the case studies and examples are as relevant and current as possible. The case studies come from a wider range of countries and types of industries, to ensure that the text caters appropriately for the student market. The book offers a comprehensive set of pedagogical tools and, as well as the case studies, each chapter contains learning objectives and end-of-chapter discussion questions and case study questions. The text also has an accompanying web site with an instructor's manual and OHP slides.
Services Marketing: Text and Cases, 2/e
Services Marketing: Text and Cases, 2/e - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Services Marketing: Text and Cases, 2/e write by Harsh V. Verma. This book was released on 2012. Services Marketing: Text and Cases, 2/e available in PDF, EPUB and Kindle.
Services Marketing Cases in Emerging Markets
Services Marketing Cases in Emerging Markets - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Services Marketing Cases in Emerging Markets write by Sanjit Kumar Roy. This book was released on 2016-09-08. Services Marketing Cases in Emerging Markets available in PDF, EPUB and Kindle. This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.
