Author : Pete Barry
Release : 2016-08-10
Genre : Business & Economics
Kind :
Book Rating : 610/5 ( reviews)

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Advertising Concept Book 3E: Think Now, Design Later (Third) - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Advertising Concept Book 3E: Think Now, Design Later (Third) write by Pete Barry. This book was released on 2016-08-10. Advertising Concept Book 3E: Think Now, Design Later (Third) available in PDF, EPUB and Kindle. The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to “push” an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns—in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition—also reinforce the book’s core lesson: that a great idea will last forever.