The Anatomy of Humbug - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Anatomy of Humbug write by Paul Feldwick. This book was released on 2015-02-28. The Anatomy of Humbug available in PDF, EPUB and Kindle. How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else again?
Why Does The Pedlar Sing?
Why Does The Pedlar Sing? - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Why Does The Pedlar Sing? write by Paul Feldwick. This book was released on 2021-02-28. Why Does The Pedlar Sing? available in PDF, EPUB and Kindle. Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multi-million dollar brands.
Bunk
Bunk - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Bunk write by Kevin Young. This book was released on 2017-11-14. Bunk available in PDF, EPUB and Kindle. Longlisted for the National Book Award for Nonfiction “There Kevin Young goes again, giving us books we greatly need, cleverly disguised as books we merely want. Unexpectedly essential.”—Marlon James Award-winning poet and critic Kevin Young tours us through a rogue’s gallery of hoaxers, plagiarists, forgers, and fakers—from the humbug of P. T. Barnum and Edgar Allan Poe to the unrepentant bunk of JT LeRoy and Donald J. Trump. Bunk traces the history of the hoax as a peculiarly American phenomenon, examining what motivates hucksters and makes the rest of us so gullible. Disturbingly, Young finds that fakery is woven from stereotype and suspicion, race being the most insidious American hoax of all. He chronicles how Barnum came to fame by displaying figures like Joice Heth, a black woman whom he pretended was the 161-year-old nursemaid to George Washington, and What Is It?, an African American man Barnum professed was a newly discovered missing link in evolution. Bunk then turns to the hoaxing of history and the ways that forgers, plagiarists, and journalistic fakers invent backstories and falsehoods to sell us lies about themselves and about the world in our own time, from pretend Native Americans Grey Owl and Nasdijj to the deadly imposture of Clark Rockefeller, from the made-up memoirs of James Frey to the identity theft of Rachel Dolezal. In this brilliant and timely work, Young asks what it means to live in a post-factual world of “truthiness” where everything is up for interpretation and everyone is subject to a pervasive cynicism that damages our ideas of reality, fact, and art.
Seducing the Subconscious
Seducing the Subconscious - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Seducing the Subconscious write by Robert Heath. This book was released on 2012-04-09. Seducing the Subconscious available in PDF, EPUB and Kindle. Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.
Eat Your Greens
Eat Your Greens - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Eat Your Greens write by Wiemer Snijders. This book was released on 2018-09-27. Eat Your Greens available in PDF, EPUB and Kindle. How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.
