The Art Direction Handbook for Film - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Art Direction Handbook for Film write by Michael Rizzo. This book was released on 2005. The Art Direction Handbook for Film available in PDF, EPUB and Kindle. Practical, comprehensive on-the-job manual for art directors from an established Hollywood insider.
The Art Direction Handbook for Film & Television
The Art Direction Handbook for Film & Television - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Art Direction Handbook for Film & Television write by Michael Rizzo. This book was released on 2014-07-11. The Art Direction Handbook for Film & Television available in PDF, EPUB and Kindle. In this new and expanded edition of The Art Direction Handbook, author Michael Rizzo now covers art direction for television, in addition to updated coverage of film design. This comprehensive, professional manual details the set-up of the art department and the day-to-day job duties: scouting for locations, research, executing the design concept, supervising scenery construction, and surviving production. Beyond that, there is an emphasis on not just how to do the job, but how to succeed and secure other jobs. Rounding out the text is an extensive collection of useful forms and checklists, as well as interviews with prominent art directors.
Designs on Film
Designs on Film - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Designs on Film write by Cathy Whitlock. This book was released on 2013-02-05. Designs on Film available in PDF, EPUB and Kindle. Who can forget the over-the-top, white-on-white, high-gloss interiors through which Fred Astaire danced in Top Hat? The modernist high-rise architecture, inspired by the work of Frank Lloyd Wright, in the adaptation of Ayn Rand's The Fountainhead? The lavish, opulent drawing rooms of Martin Scorsese's The Age of Innocence? Through the use of film design—called both art direction and production design in the film industry—movies can transport us to new worlds of luxury, highlight the ornament of the everyday, offer a vision of the future, or evoke the realities of a distant era. In Designs on Film, journalist and interior designer Cathy Whitlock illuminates the often undercelebrated role of the production designer in the creation of the most memorable moments in film history. Through a lush collection of rare archival photographs, Whitlock narrates the evolving story of art direction over the course of a century—from the massive Roman architecture of Ben-Hur to the infamous Dakota apartment in Rosemary's Baby to the digital CGI wonders of Avatar's Pandora. Drawing on insights from the most prominent Hollywood production designers and the historical knowledge of the venerable Art Directors Guild, Whitlock delves into the detailed process of how sets are imagined, drawn, built, and decorated. Designs on Film is the must-have look book for film lovers, movie buffs, and anyone looking to draw interior design inspiration from the constructions and confections of Hollywood. Whitlock lifts the curtain on movie magic and celebrates the many ways in which art direction and set design allow us to lose ourselves in the diverse worlds showcased on the big screen.
Designing for Screen
Designing for Screen - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Designing for Screen write by Georgina Shorter. This book was released on 2012-08-01. Designing for Screen available in PDF, EPUB and Kindle. Design is at the essence of storytelling, but how does a production find its style and identity? This book explains how to approach design, whether for film, television, video promo or commercial making, and introduces the techniques needed to make ideas happen. Through theory and practical exercises, it looks at design in a different way and shows how the simplest decisions can become powerful ideas on screen. Explains the roles of the design team, including the production designer and art director; Explains how to extract design information from a script and how to identify key themes that can be used to support the telling of the story; Looks at how and where to research ideas, and suggests ways to illustrate them; Explores the importance of images, colour, texture and space to captivate an audience; Shows how to prepare drawings and models using various media; Refers to film and television productions, and shows how design decisions contribute to the story.
Basics Advertising 02: Art Direction
Basics Advertising 02: Art Direction - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Basics Advertising 02: Art Direction write by Nik Mahon. This book was released on 2017-11-02. Basics Advertising 02: Art Direction available in PDF, EPUB and Kindle. Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
