How to Do Nothing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook How to Do Nothing write by Jenny Odell. This book was released on 2020-12-29. How to Do Nothing available in PDF, EPUB and Kindle. ** A New York Times Bestseller ** NAMED ONE OF THE BEST BOOKS OF THE YEAR BY: Time • The New Yorker • NPR • GQ • Elle • Vulture • Fortune • Boing Boing • The Irish Times • The New York Public Library • The Brooklyn Public Library "A complex, smart and ambitious book that at first reads like a self-help manual, then blossoms into a wide-ranging political manifesto."—Jonah Engel Bromwich, The New York Times Book Review One of President Barack Obama's "Favorite Books of 2019" Porchlight's Personal Development & Human Behavior Book of the Year In a world where addictive technology is designed to buy and sell our attention, and our value is determined by our 24/7 data productivity, it can seem impossible to escape. But in this inspiring field guide to dropping out of the attention economy, artist and critic Jenny Odell shows us how we can still win back our lives. Odell sees our attention as the most precious—and overdrawn—resource we have. And we must actively and continuously choose how we use it. We might not spend it on things that capitalism has deemed important … but once we can start paying a new kind of attention, she writes, we can undertake bolder forms of political action, reimagine humankind’s role in the environment, and arrive at more meaningful understandings of happiness and progress. Far from the simple anti-technology screed, or the back-to-nature meditation we read so often, How to do Nothing is an action plan for thinking outside of capitalist narratives of efficiency and techno-determinism. Provocative, timely, and utterly persuasive, this book will change how you see your place in our world.
Human Capacity in the Attention Economy
Human Capacity in the Attention Economy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Human Capacity in the Attention Economy write by Sean Lane. This book was released on 2020-06-15. Human Capacity in the Attention Economy available in PDF, EPUB and Kindle. The rise of ubiquitous information technology--smartphones, unbridled Internet access, and various applications of these tools--has interacted with the ways we are wired to think, feel, and behave. This book provides a fascinating look at the impact of the Internet and technology through the lens of human capacity. Chapters examine what makes these technologies so addictive; their effect on emotional well-being, memory, learning, and driving; replenishing depleted cognitive reserves; and how to chart a way forward in the attention economy.
The Attention Economy and How Media Works
The Attention Economy and How Media Works - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Attention Economy and How Media Works write by Karen Nelson-Field. This book was released on 2020-01-04. The Attention Economy and How Media Works available in PDF, EPUB and Kindle. This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.
The Attention Economy
The Attention Economy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Attention Economy write by Thomas H. Davenport. This book was released on 2001. The Attention Economy available in PDF, EPUB and Kindle. Thought provoking -Time Magazine Welcome to the attention economy, in which the new scarcest resource isn't ideas or talent, but attention itself. This groundbreaking book argues that today's businesses are headed for disaster-unless they overcome the dangerously high attention deficits that threaten to cripple today's workplace. Learn to manage this critical yet finite resource, or fail! "A worthy message" -Publishers Weekly AUTHORBIO: Thomas H. Davenport is the Director of the Accenture Institute for Strategic Change and author of Process Innovation and Working Knowledge, Harvard Business School Press. John C. Beck is an Associate Partner and Senior Research Fellow at the Accenture Institute for Strategic Change.
The Attention Economy
The Attention Economy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Attention Economy write by Claudio Celis Bueno. This book was released on 2016-11-16. The Attention Economy available in PDF, EPUB and Kindle. The attention economy is a notion that explains the growing value of human attention in societies characterised by post-industrial modes of production. In a world in which information and knowledge become central to the valorisation process of capital, human attention becomes a scarce and hence increasingly valuable commodity. To what degree is the attention economy a specific form of capitalist production? How does the attention economy differ from the industrial mode of production in which Marx developed his critique of capitalism? How can Marx’s theory be used today despite the historical differences that separate industrial from post-industrial capitalism? The Attention Economy argues that human attention is a new form of labour that can only be understood through a systematic reinterpretation of Marx. It argues that the attention economy belongs to a general shift in capitalism in which subjectivity itself becomes the territory of production and exploitation of value as well as the territory of the reproduction of capitalist power relations.
