The Basics of Media Writing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Basics of Media Writing write by Scott A. Kuehn. This book was released on 2016-12-08. The Basics of Media Writing available in PDF, EPUB and Kindle. The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.
The Basics of Media Writing: a Strategic Approach
The Basics of Media Writing: a Strategic Approach - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Basics of Media Writing: a Strategic Approach write by Scott A. and Andrew Lingwall Kuehn. This book was released on 2013. The Basics of Media Writing: a Strategic Approach available in PDF, EPUB and Kindle.
Strategic Writing
Strategic Writing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Writing write by Charles Marsh. This book was released on 2017-11-28. Strategic Writing available in PDF, EPUB and Kindle. In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.
Strategic Writing
Strategic Writing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Writing write by Charles Marsh. This book was released on 2015-07-17. Strategic Writing available in PDF, EPUB and Kindle. In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.
Strategic Management in the Media
Strategic Management in the Media - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Management in the Media write by Lucy Küng. This book was released on 2008-04-11. Strategic Management in the Media available in PDF, EPUB and Kindle. "This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies." - Robert Picard, University of Jönköping "Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed." - Sylvia M. Chan-Olmsted, University of Florida "...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction." - Gillian Doyle, University of Glasgow This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.
