The Brain Audit - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Brain Audit write by Sean D'Souza. This book was released on 2009-08. The Brain Audit available in PDF, EPUB and Kindle. How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let that customer walk away. Your customers don't want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused? The Brain Audit shows you how the customer takes decisions. And what you need to put in place, so that the customer feels happy to buy products or services from you. The Brain Audit isn't about persuasion or any mind tricks. Instead it shows you the information that your customers need in order to make a decision. It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence. The Brain Audit is designed to do the following: brain_audit_benefits 1) Enable you to spot every one of the 'seven bags' that are required to make a decision 2) Present those bags to the customer in the right sequence. 3) Enable you to get the customer to buy without needing to use pressure tactics.
The Better Brain Book
The Better Brain Book - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Better Brain Book write by David Perlmutter. This book was released on 2005-08-02. The Better Brain Book available in PDF, EPUB and Kindle. From the author of the #1 New York Times bestseller Grain Brain and New York Times bestseller Brain Maker... Loss of memory is not a natural part of aging—and this book explains why. Celebrated neurologist David Perlmutter reveals how everyday memory-loss—misplacing car keys, forgetting a name, losing concentration in meetings—is actually a warning sign of a distressed brain. Here he and Carol Colman offer a simple plan for repairing those problems, clarifying misconstrued connections between memory loss and aging, and regaining and maintaining mental clarity by offering the tools for: Building a better brain through nutrition, lifestyle changes, and brain workouts Coping with specific brain disorders such as stroke, vascular dementia, Alzheimer's, Parkinson's, multiple sclerosis, and Lou Gehrig's disease Understanding risk factors and individually tailoring a diet and supplementary program Features a "Life Style Audit," quizzes, a brain fitness program with the most effective ways to exercise your brain, and a nutritional program that details the best brain food and supplements.
Content Strategy for the Web
Content Strategy for the Web - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Content Strategy for the Web write by Kristina Halvorson. This book was released on 2012-02-28. Content Strategy for the Web available in PDF, EPUB and Kindle. FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
Content Audits and Inventories
Content Audits and Inventories - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Content Audits and Inventories write by Paula Ladenburg Land. This book was released on 2014-10-04. Content Audits and Inventories available in PDF, EPUB and Kindle. Successful content strategy projects start with a thorough assessment of the current state of all content assets: their quantity, type, and quality. Beginning with a data-rich content inventory and layering in a qualitative assessment, the audit process allows content owners and business stakeholders to make informed decisions. Content Audits and Inventories, by veteran content strategist Paula Land, shows you how to begin with an inventory, scope and plan an audit, evaluate content against business and user goals, and move forward with a set of useful, actionable insights. This practical, tactic-filled handbook walks you through setting up and running an inventory using an automated tool, setting the stage for a successful audit. Specific audit tactics addressed include auditing for content quality, performance, global considerations, and legal and regulatory issues. You will also learn how to do a competitive audit and incorporate personas into an audit. Tips on presenting audit results to stakeholders will help you deliver effective strategies.
Master Your Brain
Master Your Brain - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Master Your Brain write by Phillip Adcock. This book was released on 2015-04-21. Master Your Brain available in PDF, EPUB and Kindle. How to achieve the mindset and habits that help you reach your goals—in your work, relationships, health, and more. What do you aspire to that always seems out of reach—a choice promotion? A happy and enduring romance? That perfect home somewhere in paradise? Highlighting the latest discoveries in neuropsychology, Master Your Brain: Training Your Mind for Success in Life offers science-based solutions for overcoming your greatest obstacles. By demystifying how (and why) our brains function as they do and—crucially—how we can apply these insights to everyday situations, commercial psychologist Phillip Adcock provides us with the tools to dramatically improve our lives in every area, from work and relationships to health and athletics.
