The Business of Choice - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Business of Choice write by Matthew Willcox. This book was released on 2015-02-20. The Business of Choice available in PDF, EPUB and Kindle. Winner of the 2016 Berry - AMA Book Prize for Best Book in Marketing from the American Marketing Association! Named Marketing Book of the Year for 2016 by Marketing & Sales Books! Reshape Consumer Behavior by Making Your Brand the Instinctive, Intuitive, Easy Choice • Discover powerful new ways to simplify and guide consumer decisions • Gain actionable insights into social influence, how people plan, and how they interpret the past • Leverage surprising advances in neuroscience, evolutionary biology, and the behavioral and social sciences Whatever your marketing or behavioral objective, you’ll be far more successful if you know how humans choose. Human intuitions and cognitive mechanisms have evolved over millions of years, but only now are marketers beginning to understand their impact on people’s decisions. The Business of Choice helps you apply new scientific insights to make your brand or target behavior the easiest, most instinctive choice. Matthew Willcox integrates the latest research advances with his own extensive enterprise marketing experience at FCB’s Institute of Decision Making. Willcox explains why we humans often seem so irrational, how marketers can leverage the same evolutionary factors that helped humans prosper as a species, how to make decisions simpler for your consumers, and how to make them feel good about their choices, so they keep coming back for more!
The Business of Choice
The Business of Choice - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Business of Choice write by Matthew Willcox. This book was released on 2020-09-28. The Business of Choice available in PDF, EPUB and Kindle. In this 2nd edition of The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own marketing and brand strategies.
The Elements of Choice
The Elements of Choice - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Elements of Choice write by Eric J. Johnson. This book was released on 2021-10-12. The Elements of Choice available in PDF, EPUB and Kindle. A leader in decision-making research reveals how choices are designed—and why it’s so important to understand their inner workings Every time we make a choice, our minds go through an elaborate process most of us never even notice. We’re influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. How do we overcome the common faults in our decision-making and enable better choices in any situation? The answer lies in more conscious and intentional decision design. Going well beyond the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated and we’re often unaware of just how much they influence our reasoning every day. Eric J. Johnson is the lead researcher behind some of the most well-known and cited research on decision-making. He draws on his original studies and extensive work in business and public policy and synthesizes the latest research in the field to reveal how the structure of choices affects outcomes. We are all choice architects, for ourselves and for others. Whether you’re helping students choose the right school, helping patients pick the best health insurance plan, or deciding how to invest for your own retirement, this book provides the tools you need to guide anyone to the decision that’s right for them.
The Business of Choice
The Business of Choice - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Business of Choice write by Matthew Willcox. This book was released on 2020-09-28. The Business of Choice available in PDF, EPUB and Kindle. In this 2nd edition of The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own marketing and brand strategies.
The Business of Choice
The Business of Choice - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Business of Choice write by Matthew Wilcox. This book was released on 2015. The Business of Choice available in PDF, EPUB and Kindle.
