The Business of Less - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Business of Less write by Roland Geyer. This book was released on 2021-09-06. The Business of Less available in PDF, EPUB and Kindle. The Business of Less rewrites the book on business and the environment. For the last thirty years, corporate sustainability was synonymous with the pursuit of ‘eco-efficiency’ and ‘win-win’ opportunities. The notion of ‘eco-efficiency’ gives us the illusion that we can achieve environmental sustainability without having to question the pursuit of never-ending economic growth. The ‘win-win’ paradigm is meant to assure us that companies can be protectors of the environment whilst also being profit maximizers. It is abundantly clear that the state of the natural environment has further degraded instead of improved. This book introduces a new paradigm designed to finally reconcile business and the environment. It is called ‘net green’, which means that in these times of ecological overshoot businesses need to reduce total environmental impact and not just improve the eco-efficiency of their products. The book also introduces and explains the four pollution prevention principles ‘again’, ‘different’, ‘less’, and ‘labor, not materials’. Together, ‘net green’ and the four pollution prevention principles provide a road map, for businesses and for every household, to a world in which human prosperity and a healthy environment are no longer at odds. The Business of Less is full of anecdotes and examples. This brings its material to life and makes the book not only very accessible, but also hugely applicable for everyone who is worried about the fate of our planet and is looking for answers.
The Business of Less
The Business of Less - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Business of Less write by Roland Geyer. This book was released on 2021. The Business of Less available in PDF, EPUB and Kindle. The Business of Less rewrites the book on business and the environment. Promoting the concepts of 'net green' and 'labor, not materials', the book provides a roadmap for businesses and for every household, to a world in which human prosperity and a healthy environment are no longer irreconcilable.
The Long Tail
The Long Tail - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Long Tail write by Chris Anderson. This book was released on 2006-07-11. The Long Tail available in PDF, EPUB and Kindle. What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
Grow Smart, Risk Less
Grow Smart, Risk Less - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Grow Smart, Risk Less write by Shelly Sun. This book was released on 2011. Grow Smart, Risk Less available in PDF, EPUB and Kindle. Experienced franchisor Shelly Sun shares practical advice, insights, and her own compelling experiences to help readers discover the power and avoid the pitfalls of franchising their businesses. * A low-risk, low-capital path to astounding growth. In today's economic environment, and long into the future, access to capital is limited. Successful business owners have few options for dramatically expanding their brand, taking it to the regional, national, or even international arena. Grow Smart, Risk Less describes how readers, through franchising, can use other people's money and leverage their success for rapid growth. * Covers the entire process of franchising. Most books on franchising focus on educating the franchisee, but this book is designed to fully educate the franchisor. The author walks readers through each stage of the franchising process: from determining if they have a franchisable concept, to assembling a professional team without wasting money, to adjusting the business model along the way for optimum growth, to growing as a leader to assume new challenges. * Written by an experienced, nationally lauded franchisor. Unlike many authors of books on franchising, Shelly Sun has been through the process, growing her business from $1 million to $100 million in five years. She's been named entrepreneur of the year by the International Franchise Association and is being featured on a network prime-time show about compelling companies.
Get Your Business to Work!
Get Your Business to Work! - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Get Your Business to Work! write by George Hedley. This book was released on 2011-01-22. Get Your Business to Work! available in PDF, EPUB and Kindle. George Hedley owns a $50 million construction and real estate development business as well as HARDHAT Presentations. Over the last five years, as a much-requested popular professional speaker, George speaks 50 times per year to business audiences, conventions, associations and at company meetings. As many as 25,000 people see him present keynote speeches or seminars every year. George is based in Costa Mesa, Calif.
