The Business of Scholarly Publishing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Business of Scholarly Publishing write by Albert N. Greco. This book was released on 2020. The Business of Scholarly Publishing available in PDF, EPUB and Kindle. "This is a detailed analysis of the business of the scholarly publishing in the U.S. of: books; journals; pre-prints; and various scholarly publications in institutional repositories. Drawing on an extensive review of the literature, and statistical sources, the book examines: the changing environment of scholarly publishing; the product, price, placement, promotion, and costs (including some P & L statements) of scholarly books and journals. Special attention is paid to: the history and development of scholarly books and journals; intellectual property issues, including the development of the U.S. copyright law and infringement issues Sci-Hub; an author's contract; and the impact of technology (including open access) on books and journals. The book also discusses how scholarly publishers are trying to manage in what are turbulent times. The book contains extensive notes, a detailed bibliography, book and journal statistical tables, and figures."--
The Business of Scholarly Publishing
The Business of Scholarly Publishing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Business of Scholarly Publishing write by Albert N. Greco. This book was released on 2020-03-31. The Business of Scholarly Publishing available in PDF, EPUB and Kindle. The financial, technological, and institutional challenges facing scholarly presses are more critical now than they have ever been. Sales channels have narrowed, costs have risen, and technological change and the push toward open access have drastically changed the economic landscape. However, the publishing and dissemination of scholarly books and journals remains essential to academic research. How are publishers adapting this evolving environment? In The Business of Scholarly Publishing, Albert N. Greco examines this question through a detailed analysis of the business of the scholarly publishing in the United States since World War II. Drawing on an extensive review of the literature, statistical sources, and real examples from the author's experience in the industry, this book analyzes the changing circumstances of scholarly publishing. Greco turns a critical eye to the product, price, placement, promotion, and costs of scholarly books and journals with a primary emphasis on the trajectory over the last ten years. By including books, journals, pre-prints, and online repositories, the book covers the diverse range of academic publications and explains how publishers can address contemporary challenges across formats. Greco also pays special attention to the history and development of scholarly books and journals, intellectual property issues, contracts, and the impact of technology. The first study wholly devoted to the subject, The Business of Scholarly Publishing offers critical insights into the evolving business strategies and structures of a resilient industry.
Books in the Digital Age
Books in the Digital Age - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Books in the Digital Age write by John B. Thompson. This book was released on 2005-03-25. Books in the Digital Age available in PDF, EPUB and Kindle. The book publishing industry is going through a period of profound and turbulent change brought about in part by the digital revolution. What is the role of the book in an age preoccupied with computers and the internet? How has the book publishing industry been transformed by the economic and technological upheavals of recent years, and how is it likely to change in the future? This is the first major study of the book publishing industry in Britain and the United States for more than two decades. Thompson focuses on academic and higher education publishing and analyses the evolution of these sectors from 1980 to the present. He shows that each sector is characterized by its own distinctive ‘logic’ or dynamic of change, and that by reconstructing this logic we can understand the problems, challenges and opportunities faced by publishing firms today. He also shows that the digital revolution has had, and continues to have, a profound impact on the book publishing business, although the real impact of this revolution has little to do with the ebook scenarios imagined by many commentators. Books in the Digital Age will become a standard work on the publishing industry at the beginning of the 21st century. It will be of great interest to students taking courses in the sociology of culture, media and cultural studies, and publishing. It will also be of great value to professionals in the publishing industry, educators and policy makers, and to anyone interested in books and their future.
The Growth of the Scholarly Publishing Industry in the U.S.
The Growth of the Scholarly Publishing Industry in the U.S. - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Growth of the Scholarly Publishing Industry in the U.S. write by Albert N. Greco. This book was released on 2018-10-16. The Growth of the Scholarly Publishing Industry in the U.S. available in PDF, EPUB and Kindle. This book analyzes the dynamic growth of the scholarly publishing industry in the United States during 1939-1946, a critical period in the business history of scholarly publications in STM and the humanities and the social sciences. It explains how the key publishing players positioned themselves to take advantage of the war economy and how they used different business and marketing strategies to create the market and demand for scholarly publications. Not only did the atomic threat necessitate a surge in scholarly research, but at the same time scholarly publishing managers prepared for the dramatic shift by anticipating the potential impact of the GI Bill on higher education, creating superb printed products, and by becoming the brand, the source of knowledge and information. The creation of strategic business units and value chains as well as the development of marketing targeting strategies resulted in brand loyalty to certain publishers and publications but also accelerated the growth of the US scholarly publishing industry. Business historians and marketing professors interested in the business strategies of scholarly publishers during World War II will find this book to be a valuable resource.
The State of Scholarly Publishing
The State of Scholarly Publishing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The State of Scholarly Publishing write by Harold Laski. This book was released on 2017-07-05. The State of Scholarly Publishing available in PDF, EPUB and Kindle. For decades, university presses and other scholarly and professional publishers in the United States played a pivotal role in the transmission of scholarly knowledge. Their books and journals became the "gold standard" in many academic fields for tenure, promotion, and merit pay. Their basic business model was successful, since this diverse collection of presses had a unique value proposition. They dominated the scholarly publishing field with preeminent sales in three major markets or channels of distribution: libraries and institutions; college and graduate school adoptions; and general readers (i.e., sales to general retailers).Yet this insulated world changed abruptly in the late 1990s. What happened? This book contains a superb series of articles originally published in The Journal of Scholarly Publishing, by some of the best experts on scholarly communication in the western hemisphere, Europe, Asia, and Africa. These authors analyze in depth the diverse and exciting challenges and opportunities scholars, universities, and publishers face in what is a period of unusual turbulence in scholarly publishing.The topics given attention include: copyrights, the transformation of scholarly publishing from a print format to a digital one, open access, scholarly publishing in emerging nations, problems confronting journals, and information on how certain academic disciplines are coping with the transformation of scholarly publishing. This book is a must read for anyone interested in the scholarly publishing industry's past, its current focus, or future plans and developments.
