The Chinese Fashion Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Chinese Fashion Industry write by Jianhua Zhao. This book was released on 2013-02-28. The Chinese Fashion Industry available in PDF, EPUB and Kindle. This is the first anthropological study of the contemporary Chinese fashion and textile industries from high-end designer clothing to mass manufacture.
Chinese Consumers and the Fashion Market
Chinese Consumers and the Fashion Market - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Chinese Consumers and the Fashion Market write by Yingjiao Xu. This book was released on 2018-03-09. Chinese Consumers and the Fashion Market available in PDF, EPUB and Kindle. This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.
Fashion in 21st Century China
Fashion in 21st Century China - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Fashion in 21st Century China write by Yuli Bai. This book was released on 2021-10-25. Fashion in 21st Century China available in PDF, EPUB and Kindle. This book explores the dynamic landscape of fashion in China since the beginning of the 21st century through an integrated perspective. The book considers key questions related to the changes in China’s fashion dynamics driven largely by the shifts in the mindset of Chinese consumers due to the current sociocultural contexts. To provide an understanding of these important shifts, this three-part monograph pays close attention to the new generation of Chinese fashion designers and consumers. The book explores in detail related topics such as, how today’s Chinese consumers relate to foreign brands, the meaning of apparel brands as identity symbols or cultural signs to contemporary young consumers, the attractiveness of Western fashion designers and brands in the eyes of current Chinese consumers as compared to past consumers, and how brands could adapt to the online-centered consumption behavior. The book serves as an insightful update on the Chinese fashion landscape for researchers, practitioners and passionate followers of its evolution.
The Chinese Fashion Industry
The Chinese Fashion Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Chinese Fashion Industry write by Jianhua Zhao. This book was released on 2013-08-15. The Chinese Fashion Industry available in PDF, EPUB and Kindle. Less than three decades ago, when the Chinese bought cloth or clothes, they would have had to use a government-issued coupon. Today the Chinese fashion industry is one of the most dynamic in the world - it not only supplies fashions to the increasingly discerning domestic market, but also provides one-third of the clothing sold in the global market. How did this phenomenal transition come about? What can the growth of the Chinese fashion industry tell us about the post-Mao China? What roles do the local and the global play in the dramatic changes? This book offers a historically informed, ethnographically grounded and interpretive analysis of contemporary Chinese fashion and the fashion industry. It examines the interplay of state politics, market forces, local social and cultural factors, and the global political economy, both in the rise of the Chinese fashion industry and in the life and work of Chinese fashion professionals. As the first ethnographic account of the Chinese fashion industry in the post-Mao era, The Chinese Fashion Industry combines first-hand accounts with sophisticated cultural analysis to offer new insights, and will be of interest to students and scholars of fashion, anthropology and China.
Fashion in Multiple Chinas
Fashion in Multiple Chinas - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Fashion in Multiple Chinas write by Wessie Ling. This book was released on 2018-04-20. Fashion in Multiple Chinas available in PDF, EPUB and Kindle. Much has been written about the transformation of China from being a clothing-manufacturing site to a fast-rate fashion consuming society. Less, however, has been written on the process of making Chinese fashion. The expert contributors to Fashion in Multiple Chinas explore how the many Chinese fashions operate across the widespread, fragmented and diffused, Chinese diaspora. They confront the idea of Chinese nationalism as `one nation', as well as of China as a single reality, in revealing the realities of Chinese fashion as diverse and comprising multiple practices. They also demonstrate how the making of Chinese fashion is composed of numerous layers, often involving a web of global entanglements between manufacturing and circulation, retailing and branding. They cover the mechanics of the PRC fashion industry, the creative economy of Chinese fashion, its retail and branding, and the cultural identity of Chinese fashion from the diasporas comprising the transglobal landscape of fashion production.
