The College Textbook Publishing Industry in the U.S. 2000-2022 - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The College Textbook Publishing Industry in the U.S. 2000-2022 write by Albert N. Greco. This book was released on 2023. The College Textbook Publishing Industry in the U.S. 2000-2022 available in PDF, EPUB and Kindle. This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a comprehensive analysis of the substantive developments, problems, and concerns about a myriad of major issues that confronted the higher education textbook sector after 2000. Chapters incorporate highly reliable textbook statistical sources as well as a review of some marketing theories utilized by these publishers (e.g., understanding the threat of substitute products; the sale of used and rental texts; the sale of new digital textbooks). .
The College Textbook Publishing Industry in the U.S. 2000-2022
The College Textbook Publishing Industry in the U.S. 2000-2022 - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The College Textbook Publishing Industry in the U.S. 2000-2022 write by Albert N. Greco. This book was released on 2023-05-17. The College Textbook Publishing Industry in the U.S. 2000-2022 available in PDF, EPUB and Kindle. This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a comprehensive analysis of the substantive developments, problems, and concerns about a myriad of major issues that confronted the higher education textbook sector after 2000. Chapters incorporate highly reliable textbook statistical sources as well as a review of some marketing theories utilized by these publishers (e.g., understanding the threat of substitute products; the sale of used and rental texts; the sale of new digital textbooks).
The Culture and Commerce of Publishing in the 21st Century
The Culture and Commerce of Publishing in the 21st Century - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Culture and Commerce of Publishing in the 21st Century write by Albert N. Greco. This book was released on 2007. The Culture and Commerce of Publishing in the 21st Century available in PDF, EPUB and Kindle. This is the definitive social and economic analysis of the current state and future trends of the American book publishing industry, with an emphasis on the trade, college textbook, and scholarly publishing sectors. Drawing on a rich and extensive data, the thoughtful analysis presented in this book will be valuable to leaders in publishing as well as the scholars and analysts who study this industry.
Scholarly Publishing in the Humanities, 2000–2024
Scholarly Publishing in the Humanities, 2000–2024 - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Scholarly Publishing in the Humanities, 2000–2024 write by Albert N. Greco. This book was released on . Scholarly Publishing in the Humanities, 2000–2024 available in PDF, EPUB and Kindle.
The Book in the United States Today
The Book in the United States Today - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Book in the United States Today write by William Gordon Graham. This book was released on 1997-01-01. The Book in the United States Today available in PDF, EPUB and Kindle. This volume is based on a special issue of "Logos "that grew out of a meeting of an international group of book trade hands. It is the first broad-scale account and assessment of the commercial aspects of the U.S. book trade from publisher to library by way of book dealers and wholesalers. Two major phenomena, concentration into larger units and concern about the electronic future, are recurring themes in this collection. Concentration characterizes bookselling as much as publishing, and the electronic future preoccupies librarians even more than publishers. Chapters and contributors to "The Book in the United States Today "include: "A Religious Country Reflected in its Publishing Industry" by Werner Mark Linz; "Children's Books: 500 Million a Year" by Charles E. Gates; "U.S. School Publishing" by Cameron S. Moseley; "The Paperback Conquest of America" by Betty Ballantine; "Medical Publishing in the U.S." by Eric J. Newman; "The U.S. College Textbook" by Robert R. Worth; "The American University Library" by Hendrik Edelman; and "Between Academe and the Marketplace: University Presses Face the 21st Century" by Naomi B. Pascal. In the postscript, Gordon Graham discusses one of the defects of the U.S. book industry today, a shortage of collective memory. The common ground of the industry, he writes, is seen in securing legal rights and political advantage, not in any ideological attachment to the shared product, its history or its culture. "The Book in the United States Today "provides important information for publishers, librarians, authors, and book sellers.
