The Commercial Appropriation of Fame - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Commercial Appropriation of Fame write by David Tan. This book was released on 2017-04-20. The Commercial Appropriation of Fame available in PDF, EPUB and Kindle. Celebrities can sell anything from cars to clothing, and we are constantly fascinated by their influence over our lifestyle choices. This book makes an important contribution to legal scholarship about the laws governing the commercial appropriation of fame. Exploring the right of publicity in the US and the passing off action in the UK and Australia, David Tan demonstrates how an appreciation of the production, circulation and consumption of fame can be incorporated into a pragmatic framework to further the understanding of the laws protecting the commercial value of the celebrity personality. Using contemporary examples such as social media and appropriation art, Tan shows how present challenges for the law may be addressed using this cultural framework. This book will be of interest to intellectual property law academics, judges, practitioners and students in the US and common law jurisdictions, as well as those in the field of cultural studies.
The Commercial Appropriation of Fame
The Commercial Appropriation of Fame - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Commercial Appropriation of Fame write by David Tan (Law teacher). This book was released on 2017. The Commercial Appropriation of Fame available in PDF, EPUB and Kindle. Celebrities can sell anything from cars to clothing, and we are constantly fascinated by their influence over our lifestyle choices. This book makes an important contribution to legal scholarship about the laws governing the commercial appropriation of fame. Exploring the right of publicity in the US and the passing off action in the UK and Australia, David Tan demonstrates how an appreciation of the production, circulation and consumption of fame can be incorporated into a pragmatic framework to further the understanding of the laws protecting the commercial value of the celebrity personality. Using contemporary examples such as social media and appropriation art, Tan shows how present challenges for the law may be addressed using this cultural framework. This book will be of interest to intellectual property law academics, judges, practitioners and students in the US and common law jurisdictions, as well as those in the field of cultural studies.
The Commercial Appropriation of Fame
The Commercial Appropriation of Fame - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Commercial Appropriation of Fame write by David Tan. This book was released on 2017. The Commercial Appropriation of Fame available in PDF, EPUB and Kindle.
The Commercial Appropriation of Fame
The Commercial Appropriation of Fame - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Commercial Appropriation of Fame write by David Tan. This book was released on 2017-04-20. The Commercial Appropriation of Fame available in PDF, EPUB and Kindle. 9.1 A Pragmatic Cultural Framework for Legal Analysis -- 9.2 Concluding Remarks -- Bibliography -- Index
The Commercial Appropriation of Personality
The Commercial Appropriation of Personality - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Commercial Appropriation of Personality write by Huw Beverley-Smith. This book was released on 2002-08-15. The Commercial Appropriation of Personality available in PDF, EPUB and Kindle. Commercial exploitation of attributes of an individual's personality, such as name, voice and likeness, forms a mainstay of modern advertising and marketing. Such indicia also represent an important aspect of an individual's dignity which is often offended by unauthorized commercial appropriation. This volume provides a framework for analysing the disparate aspects of the problem of commercial appropriation of personality and traces, in detail, the discrete patterns of development in the major common law systems. It also considers whether a coherent justification for a remedy may be identified from a range of competing theories. The considerable variation in substantive legal protection reflects more fundamental differences in the law's responsiveness to commercial practices and different attitudes towards the proper scope and limits of intangible property rights.
