The Commodification of Childhood - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Commodification of Childhood write by Daniel Thomas Cook. This book was released on 2004-04-20. The Commodification of Childhood available in PDF, EPUB and Kindle. DIVThrough a study of industry publications over much of the century, shows how the U.S. children’s clothing industry produced increasingly refined categories of childhood./div
The Commodification of Childhood
The Commodification of Childhood - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Commodification of Childhood write by Daniel Thomas Cook. This book was released on 2004-04-20. The Commodification of Childhood available in PDF, EPUB and Kindle. In this revealing social history, Daniel Thomas Cook explores the roots of children’s consumer culture—and the commodification of childhood itself—by looking at the rise, growth, and segmentation of the children’s clothing industry. Cook describes how in the early twentieth century merchants, manufacturers, and advertisers of children’s clothing began to aim commercial messages at the child rather than the mother. Cook situates this fundamental shift in perspective within the broader transformation of the child into a legitimate, individualized, self-contained consumer. The Commodification of Childhood begins with the publication of the children’s wear industry’s first trade journal, The Infants’ Department, in 1917 and extends into the early 1960s, by which time the changes Cook chronicles were largely complete. Analyzing trade journals and other documentary sources, Cook shows how the industry created a market by developing and promulgating new understandings of the “nature,” needs, and motivations of the child consumer. He discusses various ways that discursive constructions of the consuming child were made material: in the creation of separate children’s clothing departments, in their segmentation and layout by age and gender gradations (such as infant, toddler, boys, girls, tweens, and teens), in merchants’ treatment of children as individuals on the retail floor, and in displays designed to appeal directly to children. Ultimately, The Commodification of Childhood provides a compelling argument that any consideration of “the child” must necessarily take into account how childhood came to be understood through, and structured by, a market idiom.
Longing and Belonging
Longing and Belonging - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Longing and Belonging write by Allison J. Pugh. This book was released on 2009-02-02. Longing and Belonging available in PDF, EPUB and Kindle. "Even as they see their wages go down and their buying power decrease, many parents are still putting their kids' material desires first. These parents struggle with how to handle children's consumer wants, which continue unabated despite the economic downturn. And, indeed, parents and other adults continue to spend billions of dollars on children every year. Why do children seem to desire so much, so often, so soon, and why do parents capitulate so readily? To determine what forces lie behind the onslaught of Nintendo Wiis and Bratz dolls, Allison J. Pugh spent three years observing and interviewing children and their families. In Longing and Belonging: Parents, Children, and Consumer Culture, Pugh teases out the complex factors that contribute to how we buy, from lunchroom conversations about Game Boys to the stark inequalities facing American children. Pugh finds that children's desires stem less from striving for status or falling victim to advertising than from their yearning to join the conversation at school or in the neighborhood. Most parents respond to children's need to belong by buying the particular goods and experiences that act as passports in children's social worlds, because they sympathize with their children's fear of being different from their peers. Even under financial constraints, families prioritize children "feeling normal". Pugh masterfully illuminates the surprising similarities in the fears and hopes of parents and children from vastly different social contexts, showing that while corporate marketing and materialism play a part in the commodification of childhood, at the heart of the matter is the desire to belong."--pub. desc.
The Nineteenth-Century Child and Consumer Culture
The Nineteenth-Century Child and Consumer Culture - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Nineteenth-Century Child and Consumer Culture write by Dennis Denisoff. This book was released on 2016-12-05. The Nineteenth-Century Child and Consumer Culture available in PDF, EPUB and Kindle. During the rise of consumer culture in the nineteenth century, children and childhood were called on to fulfill a range of important roles. In addition to being consumers themselves, the young functioned as both 'goods' to be used and consumed by adults and as proof that middle-class materialist ventures were assisting in the formation of a more ethical society. Children also provided necessary labor and raw material for industry. This diverse collection addresses the roles assigned to children in the context of nineteenth-century consumer culture, at the same time that it remains steadfast in recognizing that the young did not simply exist within adult-articulated cultural contexts but were agents in their formation. Topics include toys and middle-class childhood; boyhood and toy theater; child performers on the Victorian stage; gender, sexuality and consumerism; imperialism in adventure fiction; the idealization of childhood as a form of adult entertainment and self-flattery; the commercialization of orphans; and the economics behind formulations of child poverty. Together, the essays demonstrate the rising investment both children and adults made in commodities as sources of identity and human worth.
Disadvantaged Childhoods and Humanitarian Intervention
Disadvantaged Childhoods and Humanitarian Intervention - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Disadvantaged Childhoods and Humanitarian Intervention write by Kristen Cheney. This book was released on 2019-02-07. Disadvantaged Childhoods and Humanitarian Intervention available in PDF, EPUB and Kindle. This book explores how humanitarian interventions for children in difficult circumstances engage in affective commodification of disadvantaged childhoods. The chapters consider how transnational charitable industries are created and mobilized around childhood need—highlighting children in situations of war and poverty, and with indeterminate access to health and education—to redirect global resource flows and sentiments in order to address concerns of child suffering. The authors discuss examples from around the world to show how, as much as these processes can help achieve the goals of aid organizations, such practices can also perpetuate the conditions that organizations seek to alleviate and thereby endanger the very children they intend to help.
