The Competitive Destination - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Competitive Destination write by J. R. Brent Ritchie. This book was released on 2003. The Competitive Destination available in PDF, EPUB and Kindle. The purpose of this book is to provide a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It provides guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book is both theoretically sound and managerially useful. It is intended to appeal to both academic researchers and industry professionals and practitioners. Anyone with an interest in the enhancement of a destination's competitiveness from nations to small towns or regions will find this book invaluable.
Positioning and Branding Tourism Destinations for Global Competitiveness
Positioning and Branding Tourism Destinations for Global Competitiveness - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Positioning and Branding Tourism Destinations for Global Competitiveness write by Hashim, Rahmat. This book was released on 2019-01-18. Positioning and Branding Tourism Destinations for Global Competitiveness available in PDF, EPUB and Kindle. Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.
Encyclopedia of Tourism
Encyclopedia of Tourism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Encyclopedia of Tourism write by Jafar Jafari. This book was released on 2002-09-11. Encyclopedia of Tourism available in PDF, EPUB and Kindle. In fewer than three hundred years tourism has become a global service industry of great economic, cultural and political importance. Published to critical acclaim, the Encyclopedia of Tourism - now available as a Routledge World Reference title - is the definitive one-volume reference source to this challenging multisectoral industry and multi disciplinary field of study. Comprising over one thousand entries, this volume has been written by an international team of contributors to provide a comprehensive guide to both the manifest and hidden dimensions of tourism. It explores the wide range of definitions, concepts, perspectives and institutions and includes: comprehensive coverage of key issues and concepts definitions of all terms and acronyms entries on the significant institutions, associations and journals in the field country-specific tourism profiles, from Greece to Japan and Kenya to Peru thorough analysis of the trends and patterns of tourism development and growth. The extensive cross-referencing and comprehensive index will assist the reader in making links between the diverse aspects of tourism studies, and the suggestions for further reading are invaluable.
Competitiveness in the Tourism Sector
Competitiveness in the Tourism Sector - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Competitiveness in the Tourism Sector write by Samuelson Wei-Chiang Hong. This book was released on 2008-04-29. Competitiveness in the Tourism Sector available in PDF, EPUB and Kindle. International tourism is expected to be a major vehicle of economic development in industrializing countries in the 21st century, especially for Asia. To generate long-term growth, countries with tourism-based economies must develop strategies for employing their comparative advantages to achieve competitive advantages. However, competitiveness in the tourist industry is multi-dimensional and complex. This study evaluates the competitiveness of the Taiwanese tourism sector by a multi-dimensional framework. The theoretical model proposes that the competitiveness of tourist destinations should be composed of Ricardian comparative advantages (like the conditions of natural endowments and the degree of technological change); Porterian competitive advantages; tourism management, i.e., providing high quality education and job training, public goods, support services and reduced transaction costs to enhance comparative and competitive advantages; and environmental conditions.
Modelling Destination Competitiveness
Modelling Destination Competitiveness - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Modelling Destination Competitiveness write by Geoffrey Ian Crouch. This book was released on 2008. Modelling Destination Competitiveness available in PDF, EPUB and Kindle. "The aim of this study was to develop an insight into the importance and impact of the attributes which shape the competitiveness of tourism destinations. Research since the early 1990s has gradually shed light on the nature and structure of destination competitiveness. Some of this research has focussed on particular elements of destination competitiveness, such as price competitiveness, while other research has aimed at developing a more comprehensive understanding of destination competitiveness. General theories of competitiveness have been assimilated and adapted, and conceptual models of destination competitiveness have been developed which tailors these general ideas and theories to the particular characteristics of the tourism industry. As a result, destination competitiveness theory has developed to the point that empirical study is now possible and desirable. In more recent years the conceptual models have been applied to analyse specific destinations or tourism markets. But one of the most pressing research needs is to understand better the relative importance of the attributes of competitiveness. Strategies for improving destination competitiveness must make decisions about where and how limited resources should be directed. Therefore, information which helps to identify which attributes are likely to influence competitiveness most effectively, are of considerable value." -- Publisher.
