The Complete Idiot's Guide to Copywriter's Words And Phrases - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Complete Idiot's Guide to Copywriter's Words And Phrases write by Kathy Kleidermacher. This book was released on 2005-11-01. The Complete Idiot's Guide to Copywriter's Words And Phrases available in PDF, EPUB and Kindle. Market more successfully-with thousands of powerful, persuasive words. This reference is for anyone who needs to write effective marketing copy-for ads, catalogs, brochures, letters, press releases, displays, fundraising materials, and more. With thousands of entries, it does the brainstorming for you-and sparks ideas that stand out in a sea of hype. -Three A-to-Z sections: descriptive words, promotional words, and words organized by industry (cosmetics, food, travel, computers, etc.) -Extensive synonym lists for frequently used marketing words: 45 words for big; 19 words for authentic; 27 words for clean; 46 words for money; ... and 10 words for purple -Additional lists of Related Words and Phrases, Expressions, Symbols, and Antonyms -Also features A Concise Guide to Copywriting, with chapters on consumer psychology; tricks of the trade; grammar and style tips; and 7 Qualities that Make a Great Copywriter
Ogilvy on Advertising
Ogilvy on Advertising - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Ogilvy on Advertising write by David Ogilvy. This book was released on 2013-09-11. Ogilvy on Advertising available in PDF, EPUB and Kindle. A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Everything I Never Told You
Everything I Never Told You - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Everything I Never Told You write by Celeste Ng. This book was released on 2014-06-26. Everything I Never Told You available in PDF, EPUB and Kindle. The acclaimed debut novel by the author of Little Fires Everywhere and Our Missing Hearts “A taut tale of ever deepening and quickening suspense.” —O, the Oprah Magazine “Explosive . . . Both a propulsive mystery and a profound examination of a mixed-race family.” —Entertainment Weekly “Lydia is dead. But they don’t know this yet.” So begins this exquisite novel about a Chinese American family living in 1970s small-town Ohio. Lydia is the favorite child of Marilyn and James Lee, and her parents are determined that she will fulfill the dreams they were unable to pursue. But when Lydia’s body is found in the local lake, the delicate balancing act that has been keeping the Lee family together is destroyed, tumbling them into chaos. A profoundly moving story of family, secrets, and longing, Everything I Never Told You is both a gripping page-turner and a sensitive family portrait, uncovering the ways in which mothers and daughters, fathers and sons, and husbands and wives struggle, all their lives, to understand one another.
Words That Work
Words That Work - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Words That Work write by Dr. Frank Luntz. This book was released on 2007-01-02. Words That Work available in PDF, EPUB and Kindle. The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
The Quotable Guide to Punctuation
The Quotable Guide to Punctuation - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Quotable Guide to Punctuation write by Stephen Spector. This book was released on 2017. The Quotable Guide to Punctuation available in PDF, EPUB and Kindle. This book is designed to help readers punctuate confidently and effectively through enjoyable and illuminating lessons that draw on the words of great writers, celebrities, and historical figures. Chapters begin with quotes that exemplify good punctuation so that readers build proper punctuation skills from context. The quotations themselves are instructive and interesting, coming from notable or amusing historical and cultural figures. Brief essays illuminate the history of each punctuation mark and its rules of usage.
