The Cornell School of Hotel Administration on Hospitality - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Cornell School of Hotel Administration on Hospitality write by Michael C. Sturman. This book was released on 2011-03-31. The Cornell School of Hotel Administration on Hospitality available in PDF, EPUB and Kindle. This cutting edge and comprehensive book with contributions from the star faculty of Cornell University's School of Hotel Administration offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to: Develop and manage a multinational career and become a leader in the hospitality industry Maximize profits from franchise agreements, management contracts, and leases Understand and predict customer choices, and motivate your staff to provide outstanding service Manage hospitality businesses and the real estate underlying the businesses Control costs, coordinate branding strategy, and manage operations across multiple locations
The Cornell School of Hotel Administration on Hospitality
The Cornell School of Hotel Administration on Hospitality - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Cornell School of Hotel Administration on Hospitality write by Michael C. Sturman. This book was released on 2011-04-26. The Cornell School of Hotel Administration on Hospitality available in PDF, EPUB and Kindle. This cutting edge and comprehensive book—with contributions from the star faculty of Cornell University's School of Hotel Administration—offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to: Develop and manage a multinational career and become a leader in the hospitality industry Maximize profits from franchise agreements, management contracts, and leases Understand and predict customer choices, and motivate your staff to provide outstanding service Manage hospitality businesses and the real estate underlying the businesses Control costs, coordinate branding strategy, and manage operations across multiple locations
The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy
The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy write by Cathy A. Enz. This book was released on 2010-07-14. The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy available in PDF, EPUB and Kindle. This state-of-the-art handbook approaches the topics of hospitality strategy with an emphasis on immediate application of ideas to current practice. Top hospitality scholars make original contributions with the inclusion of senior level executives input, insights and current best practices. By incorporating the latest research and thinking on various strategic topics with the commentary and insights of successful executives this handbook blends cutting edge ideas and comprehensive reviews of the subject with innovative illustrations and examples from practice. The strength of the handbook is its combination of academic rigour and hospitality application. The handbook will have a clear reference orientation and focus on key topical issues and problem of interest to practitioners and advanced students of hospitality strategy.
Hospitality Branding
Hospitality Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Hospitality Branding write by Chekitan S. Dev. This book was released on 2012-11-01. Hospitality Branding available in PDF, EPUB and Kindle. In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool—all driven by the preeminence of the brand. Chekitan S. Dev’s award-winning research has appeared in leading journals including Cornell Hospitality Quarterly, Journal of Marketing, and Harvard Business Review. He is the recipient of several major hospitality research and teaching awards. A former corporate executive with Oberoi Hotels & Resorts, he has served corporate, government, education, advisory, and private equity clients in more than forty countries as consultant, seminar leader, keynote speaker and expert witness. Hospitality Branding brings together the most important insights from the author’s many years of research and experience, all in a single, affordably priced volume (available in both print and eBook formats). Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today’s competitive global business environment.
The Next Frontier of Restaurant Management
The Next Frontier of Restaurant Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Next Frontier of Restaurant Management write by Alex M. Susskind. This book was released on 2019-06-15. The Next Frontier of Restaurant Management available in PDF, EPUB and Kindle. The Next Frontier of Restaurant Management brings together the latest research in hospitality studies to offer students, hospitality executives, and restaurant managers the best practices for restaurant success. Alex M. Susskind and Mark Maynard draw on their experiences as a hospitality educator and a restaurant industry leader, respectively, to guide readers through innovative articles that address specific aspects of restaurant management: * Creating and preserving a healthy company culture * Developing and upholding standards of service * Successfully navigating guest complaints to promote loyalty * Creating a desirable (and profitable) ambiance * Harnessing technology to improve guest and employee experiences * Mentoring employees Maynard and Susskind detail the implementation of effective customer management and staff training, design elements such as seating and lighting, the innovative use of data to improve the guest experience, and both consumer-oriented and operation-based technologies. They conclude with a discussion of the human factor that is the foundation of the hospitality industry and the importance of a healthy workplace culture. As Susskind and Maynard show, successful restaurants don't happen by accident.
