The Cult of the Customer - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Cult of the Customer write by Shep Hyken. This book was released on 2020-03-17. The Cult of the Customer available in PDF, EPUB and Kindle. In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent thirty years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases – from "uncertainty" to "amazement." By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a Cult of the Customer – and shows how you can do it too. Hyken’s message is both powerful and timely: the happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists.
The Ten Principles Behind Great Customer Experiences
The Ten Principles Behind Great Customer Experiences - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Ten Principles Behind Great Customer Experiences write by Matt Watkinson. This book was released on 2013-02-14. The Ten Principles Behind Great Customer Experiences available in PDF, EPUB and Kindle. Learn how to create a competitive advantage for your business by offering a customer experience that’s second to none! By following a simple “ten principles” format, this book will show you how to constantly improve and build your business. The combination of psychological theory, real world case studies, worked examples and template documents provides the ‘what, why and how’ necessary to make good ideas stick and get them into practical usage, so you can enhance your customers’ experiences and keep them returning again and again. Featuring lessons from a host of winning companies such as Facebook, Lush Cosmetics, Gü puddings and John Lewis, the book is littered with uncomplicated ideas which are simple to implement and accessible to anyone.
Amaze Every Customer Every Time
Amaze Every Customer Every Time - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Amaze Every Customer Every Time write by Shep Hyken. This book was released on 2013-09-03. Amaze Every Customer Every Time available in PDF, EPUB and Kindle. You must deliver an amazing customer experience. Why? It is the competitive edge of new-era business—in any market and any economy. Renowned customer experience expert Shep Hyken explains how consistently amazing customers through stellar service can elevate your company from good to great. All transformations require a role model, and Shep has found the perfect role model to inspire your team: Ace Hardware. Ace was named as one of the top ten customer service brands in America by Businessweek and ranked highest in its industry for customer satisfaction. Through revealing stories from Ace’s over-the-top work with customers, Shep explores the five tactical areas of customer amazement: leadership, culture, one-on-one, competitive edge, and community. Delivering amazing service requires everyone in your organization to step up and be a leader. It doesn’t take a title. It takes the right set of tools and principles. To help you empower employees at all levels, Shep brings the content to a deeply practical level. His 52 Amazement Tools—like “Ask the extra question” and “Focus on the customer, not the money”—are simple, clear, useful for almost anybody, and supported with compelling research and stories. Between these covers, you will find the tools and tactics you need to transform your company into a seriously customer-focused operation that will amaze every customer every time.
The Amazement Revolution
The Amazement Revolution - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Amazement Revolution write by Shep Hyken. This book was released on 2011. The Amazement Revolution available in PDF, EPUB and Kindle. What is the amazement revolution? It is the culture that can drive any organisation -- from one employee to tens of thousands -- to focus completely on delivering an amazing customer-service experience. In this sequel to the Wall Street Journal best-selling book "The Cult of the Customer", Shep Hyken shares seven powerful strategies that any organisation can implement to create greater customer and employee loyalty. In a tough, competitive, and price-sensitive economy, customer service is one of the most essential tools to separate your business from the competition. These strategies work, as evidenced by the more than seventy case studies and examples that Hyken shares throughout the book. These examples provide dozens of lessons that can and should be implemented immediately. Corporate and industry clients from all over the world have tapped into the expertise of Shep Hyken. His client list is a who's who in the business world. As an author and speaker, Hyken is known for his simple and direct strategies that help his clients build successful, customer-focused organisations.
The Culting of Brands
The Culting of Brands - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Culting of Brands write by Douglas Atkin. This book was released on 2004. The Culting of Brands available in PDF, EPUB and Kindle. Marketing expert Douglas Atkin has spent years re- searching both full-blown cults and companies that use cult-branding techniques. He interviewed countless cult members to discover what makes them tick. And he explains exactly how brands like Harley-Davidson and Apple make their customers feel unique, important and part of an exclusive group - and how that leads to solid, long-term relationships between a company and its customers. In addition to describing a fascinating phenom- enom, it will be of enormous value to businesses as it reveals the secret to customer loyalty.
