The Culting of Brands - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Culting of Brands write by Douglas Atkin. This book was released on 2004. The Culting of Brands available in PDF, EPUB and Kindle. Marketing expert Douglas Atkin has spent years re- searching both full-blown cults and companies that use cult-branding techniques. He interviewed countless cult members to discover what makes them tick. And he explains exactly how brands like Harley-Davidson and Apple make their customers feel unique, important and part of an exclusive group - and how that leads to solid, long-term relationships between a company and its customers. In addition to describing a fascinating phenom- enom, it will be of enormous value to businesses as it reveals the secret to customer loyalty.
A New Brand World
A New Brand World - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook A New Brand World write by Scott Bedbury. This book was released on 2003-02-25. A New Brand World available in PDF, EPUB and Kindle. What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
How Cool Brands Stay Hot
How Cool Brands Stay Hot - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook How Cool Brands Stay Hot write by Joeri Van Den Bergh. This book was released on 2013-03-03. How Cool Brands Stay Hot available in PDF, EPUB and Kindle. How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.
Glamour Globals
Glamour Globals - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Glamour Globals write by Marriam Najeeb Mossalli. This book was released on 2013-01-09. Glamour Globals available in PDF, EPUB and Kindle. The nouveau riche. The petit bourgeouisie. The well-to. The affluent. The conspicuous consumers. The people whom we might call the Glamour Globals. History, literature, and sociology unfortunately repeat the all-too-often objectionable tale of people who suddenly come into money, and seem to have no better purpose for that money than to flaunt it, requiring ever more money so that they may be show-offs and of course they long to acquire ever moremore money, more goodsand seemingly with no higher purpose than to display that they have these things. Money, for such people, is power and status, not to do something positive with, but to have, end of story. The tale of conspicuous consumptionwhich refers to using buying decisions as a form of displaying ones social statusand of its close cousin invidious consumptionwhich is displaying ones wealth through material possessions with the specific intention of invoking envy in othersis inevitably replaying itself again around the globe, as the globalized economy takes root in new regions and among people of all kinds.
Authentic Branding
Authentic Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Authentic Branding write by Howard A. Lim. This book was released on 2009-03. Authentic Branding available in PDF, EPUB and Kindle. As founder of one of the first branding firms in Los Angeles, California, HOW Creative, Howard A. Lim has been building Authentic Brands for more than two decades. His passion is in supporting and empowering businesses to transform products and services into rich brand experiences that motivate and inspire from the inside culture out. He has shepherded the brands of emerging and leading Fortune 100 companies such as DreamWorks, Mattel, Xerox, Fujitsu and Honda, influencing billions of dollars in clients' profits, brand value and equity.
