The Cultural Dimension of Global Business (1-download) - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Cultural Dimension of Global Business (1-download) write by Gary Ferraro. This book was released on 2015-07-22. The Cultural Dimension of Global Business (1-download) available in PDF, EPUB and Kindle. This book demonstrates how the theories and insights of anthropology have positively influenced the conduct of global business and commerce, providing a foundation for understanding the impact of culture on global business, and global business on culture.
The Cultural Dimension of Global Business
The Cultural Dimension of Global Business - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Cultural Dimension of Global Business write by Gary P. Ferraro. This book was released on 2017-03-27. The Cultural Dimension of Global Business available in PDF, EPUB and Kindle. Now in its eighth edition, The Cultural Dimension of Global Business continues to provide an essential foundation for understanding the impact of culture on global business and global business on culture. The highly experienced authors demonstrate how the theory and insights of cultural anthropology can positively influence the conduct of global business, examining a range of issues that individuals and organizations face as they work globally and across cultures. The cross-cultural scenarios presented in each chapter allow students of business, management, and anthropology alike to explore cultural difference while gaining valuable practice in thinking through a variety of complex and thorny cultural issues. The fully updated eighth edition offers: • an expanded focus on organizational activities, with two new chapters that provide greater insight into organizational culture and change, and customer engagement; • fresh case study material with a range of examples drawn from around the world; • further resources via a companion website, including a fully updated Instructor’s Manual and new interactive quiz questions for students.
The Cultural Dimension of Global Business (1-download)
The Cultural Dimension of Global Business (1-download) - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Cultural Dimension of Global Business (1-download) write by Gary Ferraro. This book was released on 2015-07-22. The Cultural Dimension of Global Business (1-download) available in PDF, EPUB and Kindle. This book demonstrates how the theories and insights of anthropology have positively influenced the conduct of global business and commerce, providing a foundation for understanding the impact of culture on global business, and global business on culture.
The Cultural Dimension of Global Business
The Cultural Dimension of Global Business - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Cultural Dimension of Global Business write by Gary Ferraro. This book was released on 2012-09-11. The Cultural Dimension of Global Business available in PDF, EPUB and Kindle. This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business. The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture. Learning Goals Upon completing this book readers will be able to: Understand the interaction between global business and culture Discuss comparative values and cultural differences Know the importance of understanding nonverbal communication patterns prevalent in the international business arena Examine three functional processes critical to success in conducting global business: negotiating, partnering, and managing Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a ValuePack of the text + MySearchlab (at no additional cost): ValuePack ISBN-10: 020589786X / ValuePack ISBN-13: 9780205897865.
The Cultural Dimension of International Business
The Cultural Dimension of International Business - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Cultural Dimension of International Business write by Gary P. Ferraro. This book was released on 2006. The Cultural Dimension of International Business available in PDF, EPUB and Kindle. The text demonstrates how the theory, methods, and insights of cultural anthropology can influence, in a positive way, the conduct of international business operations, be they negotiating, managing, or marketing.KEY TOPICS: It explores (1) such general concepts as culture, ethnocentrism, and culture change; (2) the nature of the communication process, both linguistic and nonverbal communication; (3) a typology of value contrasts that can be applied anywhere in the world to help diagnose potential breakdowns in business communication; (4) a number of ways of collecting relevant culture-specific data on any of the hundreds of different national cultures of the world; and (5) a set of valuable skills and competencies that are vital for becoming a world class business person.MARKET: For cross-cultural trainers and human resources personnel.
