The Cultural Life of Capitalism in Yugoslavia - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Cultural Life of Capitalism in Yugoslavia write by Dijana Jelača. This book was released on 2017-07-11. The Cultural Life of Capitalism in Yugoslavia available in PDF, EPUB and Kindle. This edited volume explores the cultural life of capitalism during socialist and post-socialist times within the geopolitical context of the former Yugoslavia. Through a variety of cutting edge essays at the intersections of critical cultural studies, material culture, visual culture, neo-Marxist theories and situated critiques of neoliberalism, the volume rethinks the relationship between capitalism and socialism. Rather than treating capitalism and socialism as mutually exclusive systems of political, social and economic order, the volume puts forth the idea that in the context of the former Yugoslavia, they are marked by a mutually intertwined existence not only on the economic level, but also on the level of cultural production and consumption. It argues that culture—although very often treated as secondary in the analyses of either socialism, capitalism or their relationship—has an important role in defining, negotiating, and resisting the social, political and economic values of both systems.
Cultural Life of Capitalism in Yugoslavia
Cultural Life of Capitalism in Yugoslavia - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Cultural Life of Capitalism in Yugoslavia write by . This book was released on 2017. Cultural Life of Capitalism in Yugoslavia available in PDF, EPUB and Kindle.
Coca-Cola Socialism
Coca-Cola Socialism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Coca-Cola Socialism write by Radina Vučetić. This book was released on 2018-06-20. Coca-Cola Socialism available in PDF, EPUB and Kindle. This book is about the Americanization of Yugoslav culture and everyday life during the nineteen-sixties. After falling out with the Eastern bloc, Tito turned to the United States for support and inspiration. In the political sphere the distance between the two countries was carefully maintained, yet in the realms of culture and consumption the Yugoslav regime was definitely much more receptive to the American model. For Titoist Yugoslavia this tactic turned out to be beneficial, stabilising the regime internally and providing an image of openness in foreign policy. Coca-Cola Socialism addresses the link between cultural diplomacy, culture, consumer society and politics. Its main argument is that both culture and everyday life modelled on the American way were a major source of legitimacy for the Yugoslav Communist Party, and a powerful weapon for both USA and Yugoslavia in the Cold War battle for hearts and minds. Radina Vučetić explores how the Party used American culture in order to promote its own values and what life in this socialist and capitalist hybrid system looked like for ordinary people who lived in a country with communist ideology in a capitalist wrapping. Her book offers a careful reevaluation of the limits of appropriating the American dream and questions both an uncritical celebration of Yugoslavia’s openness and an exaggerated depiction of its authoritarianism.
Coca-Cola Socialism
Coca-Cola Socialism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Coca-Cola Socialism write by Radina Vucetic. This book was released on 2018-07-01. Coca-Cola Socialism available in PDF, EPUB and Kindle. This book is about the process of Americanization of Yugoslav culture and everyday life during the sixties. After having fallen out of the Eastern bloc, Tito turned to American backing. In political spheres distance was carefully guarded, yet in the realms of culture and consumption the Yugoslav regime was definitely much more receptive. For Titoist Yugoslavia this tactic turned out to be rewarding. It stabilised the regime internally and gave it an image of openness in foreign policy. The book addresses the link between cultural diplomacy, culture, consumer society and politics. The main argument is that both culture and everyday life modelled on the American way were a major source of legitimacy for the Yugoslav Communist Party, and a powerful weapon for both USA and Yugoslavia in the Cold War battle for hearts and minds. Vucetic explores how the Party used American culture in order to promote its own values and how life in this socialist and capitalist hybrid system looked like for ordinary people, living in a country with communist ideology wrapped in capitalist form. The book offers a careful reevaluation of the limits of appropriating the American dream. The analysis raises doubts toward both the uncritical celebration of Yugoslavia's openness and the exaggerated picture of its authoritarianism.
Yugoslavia's Sunny Side
Yugoslavia's Sunny Side - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Yugoslavia's Sunny Side write by Hannes Grandits. This book was released on 2010-01-01. Yugoslavia's Sunny Side available in PDF, EPUB and Kindle. This book undertakes a critical analysis of the history of domestic tourism in Yugoslavia under Communism. Despite the central role of tourism in the political making of the Yugoslav socialist state after WWII and in everyday life, the topic has remained neglected as an object of historical research, which has tended to dwell on war and "ethnic" conflict in the past two decades. For many former citizens of Yugoslavia, however, memories of holidaymaking, as well as tourism as a means of livelihood, today evoke a sense of the "good life" people enjoyed before the economy, and subsequently the country, fell apart. The story evolved from the popularization of tourism and holidaymaking among Yugoslav citizens in the 1950s and 1960s to the consumer practices of the 1970s and 1980s. The essays review tourism as a political, economic and social project of the Yugoslav federal state, and as a crucial field of social integration; it is investigated how ideologies aimed to turn workers into consumers of "purposeful" leisure, and how these ideas were set against actual practices of recreation and holidaymaking.
