The Effect of Antecedent Variables on Brand Loyalty Intentions in Context of Mobile Service Industry of Pakistan - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Effect of Antecedent Variables on Brand Loyalty Intentions in Context of Mobile Service Industry of Pakistan write by Faizan Khan. This book was released on 2018-10-15. The Effect of Antecedent Variables on Brand Loyalty Intentions in Context of Mobile Service Industry of Pakistan available in PDF, EPUB and Kindle. Academic Paper from the year 2018 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 4.0, Iqra University, course: Thesis 1 & 2, language: English, abstract: Customer equity, this notion was first introduced by in which they argued that the companies and organizations should considered customers as their any other financial asset and like other financial assets they should also be measured and maximized by the management. Later came up with the study on the same topic in more deeper perspective and states the definition of customer equity by uttering that, it is life time values which are discounted of the customers who belongs directly with the company and it is an outline which represents the main business of the firm that is their key business, which separates the identity of the company from others to its customers. The customer equity drivers or retention equity drivers are consist of value, brand and relationship equity. These customers’ equity drivers be contingent upon, customer’s perception and attitude the brand. In terms of Value equity the customer’s perceptions and attitude represents the rational and unbiased situation of the service or a product, which is mainly grounded upon the perception and attitude of the customers towards price of the product or service, its quality and luxury that the customer can enjoy in the market availability of product and service. In terms of Brand equity the situation is other way around, brand equity shows the, personal as well as immaterial point of view of the customer and their attitude towards the available product and service in the market. The inner feeling and attitudes of the customer towards the company’s product or service are insubstantial, the brand equity shows the sensitive attachment of customer with the product or service and irrational situation of the market availability which associates the customer with the brand or position of the market. As discussed fact that the inner concept of customer towards brand or service, attitude and behavior are personal and insubstantial, the brand equity of the product or service inclines to illustrate the sensitive and neutral characteristics, through which customer makes his association or relationship with the brand or market, however this relationship can be influenced by the life experience of the customer and with the memories that customer have with in his mind about the brand.
Effects of Perceived Service Quality on Customer Loyalty and Repurchase Intentions. The Mediating Role of Customer Satisfaction
Effects of Perceived Service Quality on Customer Loyalty and Repurchase Intentions. The Mediating Role of Customer Satisfaction - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Effects of Perceived Service Quality on Customer Loyalty and Repurchase Intentions. The Mediating Role of Customer Satisfaction write by Shahrukh Salman. This book was released on 2017-11-01. Effects of Perceived Service Quality on Customer Loyalty and Repurchase Intentions. The Mediating Role of Customer Satisfaction available in PDF, EPUB and Kindle. The primary objective of this study is to gauge the effect of perceived service quality on customer loyalty and repurchase intentions through customer satisfaction in Lahore, Pakistan. Therefore, the significance of customer satisfaction for customer loyalty and repurchase intentions is explained. Customer satisfactions play a mediating role between perceived service qualities, customer loyalty and repurchase intentions. The population of the research is constituted of the potential customers of Lahore and the sample size amounts to 230.
Is Loyalty Dead?
Is Loyalty Dead? - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Is Loyalty Dead? write by Farzana Quoquab. This book was released on 2016-07-11. Is Loyalty Dead? available in PDF, EPUB and Kindle. This book is for those who are interested to know more about the recent trend of service loyalty and service switching among mobile phone service users. This timely and important book is an essential guide for researchers, policy makers, managers, and marketers to develop an insight to better strategize and effectively implement loyalty programs and prevent their customers from switching. The term loyalty is acknowledged as an important indicator of the likely success of a service business, whereas switching costs a service firm the customers future revenue stream. However, recent research revealed that, in many industries, satisfied customers also tend to switch. This book discusses the role of switching cost and consumer innovativeness in explaining consumers switching tendency. Last but not the least, this book offers a richer explanation about loyalty and switching phenomena than past studies that mostly discussed these two constructs in isolation. Nowadays, divided loyalty as well as switching became a common issue, which made it difficult for the company managers to retain their customers for a long time. With no exception, the mobile phone service market is also filled with divided loyal ones as well as switchers. This book presents some depth and breadth strategies for the mobile phone network service providers in order to manage such promiscuous customers.
The Effect of Service Customization on Customer Loyalty Towards Mobile Network Operator in Pakistan
The Effect of Service Customization on Customer Loyalty Towards Mobile Network Operator in Pakistan - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Effect of Service Customization on Customer Loyalty Towards Mobile Network Operator in Pakistan write by Nausheen Ashraf. This book was released on 2020. The Effect of Service Customization on Customer Loyalty Towards Mobile Network Operator in Pakistan available in PDF, EPUB and Kindle. Companies often engage in product and service customization as part of a differentiation strategy, as it represents a source of competitive advantage. However, its effect on customer relationships as well as contingencies for its effective application is not well understood. In Particular, how it has an impact on the loyalty of a brand or company is still an open question. This paper modified Coelho and Henseler (2012) model to explore the influence of service customization on customer loyalty in the cellular phone operators. We hypothesized that customization increased product quality that would increase perceived value. The increased value would lead to customer satisfaction and ultimately loyalty. Customization also has effects on loyalty by increases in customer trust. Empirical validity was established by conducting a survey using a close_ended questionnaire. Data was collected from 305 respondents and analyzed using confirmatory factor analysis and structured equation modeling. The results suggested customization has a direct but inverse effect on loyalty. Moreover, it has a significant and positive effect on perceived quality as well as customer satisfaction. Perceived quality positively affects perceived values and Customer satisfaction. On focusing on the other channel, we found a negative effect of customization on trust. However trust positively affects loyalty, hence trust plays an inverse role in mediating customization and loyalty nexus. Lastly, customer satisfaction has a positive effect on both loyalty and trust. Customization has both direct and mediated effects on customer loyalty and interacts with the effects of customer satisfaction and customer trust on loyalty. Hence, the finding implies that customization has both direct and mediated effects on customer loyalty and interacts with the effects of customer satisfaction and customer trust on loyalty. This paper fills an important gap in the knowledge of customization outcomes, and clarifies under which circumstances customization is most effective. These results help managers to decide upon resource allocation to enhance customer satisfaction, trust, and loyalty.
Relational Bonding, Stakeholders' Commitment and Loyalty Intention in Service Relationships
Relational Bonding, Stakeholders' Commitment and Loyalty Intention in Service Relationships - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Relational Bonding, Stakeholders' Commitment and Loyalty Intention in Service Relationships write by Shamama Yasmin. This book was released on 2020. Relational Bonding, Stakeholders' Commitment and Loyalty Intention in Service Relationships available in PDF, EPUB and Kindle. Purpose: In this study, the aim is to research the impact of relational bonding on intention and loyalty and the mediating role of commitment in the service context in Pakistan. We applied (Chai, 2015) framework based on (Blau, 1964) exchange theory, that integrates economic and social perspectives of bonding (social and structural) and stakeholders commitment (service company, service provider and interpersonal commitment), as well as incorporating loyalty behavioral intention that included long-term behavioral intention (LB), repurchase intention (RP), and advocacy intention (AD) in the loyalty responses. Methodology: In this investigation, a cross-sectional and quantitative survey approach was applied. The survey was conducted among bank customers in Pakistan. Structural equation modeling and confirmatory factor analysis were used to analyze the data.Findings: The results suggested a significant positive effect of the relational bond to stakeholders' commitment (except Structural bonding and Service company commitment).And onward positive and significant effect of commitment on Loyalty Intensions. Hence this shows that commitment act as an effective mediator in the relationships between bonding and loyalty related behavioral intentions.Originality: Similar research was conducted in a developed country, No study was conducted on this topic for a developing nation like Pakistan. Moreover, banking sectors were the first time covered in the literature.
