The Effects of the Recent Financial Crisis and the Subsequent Recession on the Luxury Goods Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Effects of the Recent Financial Crisis and the Subsequent Recession on the Luxury Goods Industry write by Katharina Rhomberg. This book was released on 2014. The Effects of the Recent Financial Crisis and the Subsequent Recession on the Luxury Goods Industry available in PDF, EPUB and Kindle.
The Effects of the Economic Crisis on the Luxury Brand Market
The Effects of the Economic Crisis on the Luxury Brand Market - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Effects of the Economic Crisis on the Luxury Brand Market write by Angela Eva Alunni. This book was released on 2015-06-11. The Effects of the Economic Crisis on the Luxury Brand Market available in PDF, EPUB and Kindle. Research Paper (postgraduate) from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: Luxury represents a product category that seemingly was able to weather the storm of financial and economic crisis hitting global markets in 2008 better than could be expected. In this scientific essay, the author Angela Alunni credits two main factors for this trend: Successful luxury companies cater to the emerging markets of the nouveau riches, which are at the center of nurturing the demand for these goods. Internationalization provides the financial and managerial framework for these Italian companies, while not betraying the essence of the luxury concept per se. The portrayal of the Bulgari case highlights these strategies and at the same time points to the challenges that the luxury industry Made in Italy has to face as a whole.
Luxury Brand Management
Luxury Brand Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Luxury Brand Management write by Michel Chevalier. This book was released on 2012-05-18. Luxury Brand Management available in PDF, EPUB and Kindle. The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive—to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.). But this definition is inherently restrictive, failing to take into account the way in which luxury brands today are increasingly identified as such by their placement in stores and how consumers perceive them. This revised and updated edition of Luxury Brand Management, the first comprehensive book on luxury brand management, looks at the world of branding today. Written by two renowned insiders, the book builds on this new, broader definition of luxury and examines more than 450 internationally known brands from a wide range of industries. Packed with new information covering the financial crisis's impact on luxury brands, and looking towards a new period of growth, the book reconciles management, marketing, and creation with real-life examples and management tools that the authors have successfully used in their professional careers. Includes dedicated chapters focusing on each of the main functions of a luxury brand, including brand creation, the complexity of managing brand identity, the convergence of arts and brands, and much more Addresses the practical functions that can make or break bottom lines and affect brand perception, such as distribution, retailing, logistics, and licensing Focuses on brand life-cycle, brand identity, and licensing issues A compelling and comprehensive examination of the different dimensions of luxury management in various sectors, this new edition of the classic text on brand management is essential reading for anyone working with or interested in making the most of a luxury brand in the post-recession world.
Selling the Luxury Experience
Selling the Luxury Experience - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Selling the Luxury Experience write by Willemijn Hendrix. This book was released on 2012. Selling the Luxury Experience available in PDF, EPUB and Kindle. Since the beginning of 2009, Europe has been facing difficult economic times as a result of the European debt crisis. Economies all over the world are experiencing slower growth, and half of the Eurozone economies are expected to shrink in 2012. Although considered recession-proof, the luxury goods industry is struggling in the face of the current financial crisis in Europe. The luxury landscape and it's consumers changed. Changes in today's luxury landscape challenge luxury brands all over the world. In order to remain competitive and survive this economic downturn, it is essential for brands to understand the luxury consumer. In addition it is absolutely necessary for luxury brands to adapt to the changes in the market. Selling the Luxury Experience will help the reader to gain a deeper understanding regarding the factors that influence consumer buying behaviour towards luxury goods during the European debt crisis.
Luxury Brands and the Economic Recession
Luxury Brands and the Economic Recession - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Luxury Brands and the Economic Recession write by Bettina Carollo. This book was released on 2012-05-06. Luxury Brands and the Economic Recession available in PDF, EPUB and Kindle. Scientific Essay from the year 2010 in the subject Business economics - Operations Research, grade: 7.0, London School of Marketing (LSM Business School), course: Research Methods for Managers , language: English, abstract: The aim of this research proposal is to better understand the impact that a financial recession period has on the buying power of the customers. In order to narrow the study that could involve many different areas, the emphasis here will be on understanding how the consumer behaviour for the luxury market is affected by a recession. When understanding the consumers’ behaviour a company and organizations can improve their sales figures by focusing on the marketing strategies. It is important to understand how the environment influences these consumers, like their culture and spending capacity.
