The Elements of Content Strategy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Elements of Content Strategy write by Erin Kissane. This book was released on 2011. The Elements of Content Strategy available in PDF, EPUB and Kindle. Explore content strategy's roots, and quickly learn not only how it's done, but how you can do it well.
Content Strategy for the Web
Content Strategy for the Web - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Content Strategy for the Web write by Kristina Halvorson. This book was released on 2012-02-28. Content Strategy for the Web available in PDF, EPUB and Kindle. FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
Content Strategy for Mobile
Content Strategy for Mobile - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Content Strategy for Mobile write by Karen McGrane. This book was released on 2012-11-04. Content Strategy for Mobile available in PDF, EPUB and Kindle. Adapt your workflow to a world of emerging devices, platforms, screen sizes, and resolutions.
Content Strategy at Work
Content Strategy at Work - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Content Strategy at Work write by Margot Bloomstein. This book was released on 2012-01-25. Content Strategy at Work available in PDF, EPUB and Kindle. Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you’re slogging through theory or buzzwords, there’s no denying content strategy is coming of age. But what’s in it for you? And if you’re not a content strategist, why should you care? Because even if content strategy isn’t your job, content’s probably your problem—and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content... so where’s the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences. Presents a content strategy framework and ways to implement in both in-house marketing departments and consultancies Includes case studies, interviews, and lessons learned from retail, apparel, network television, business-to-business, automotive, non-profit, and higher ed brands Details practical sales techniques to sell content strategy and use content strategy processes to sell other services and larger projects
The Content Strategy Toolkit
The Content Strategy Toolkit - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Content Strategy Toolkit write by Meghan Casey. This book was released on 2023-05-11. The Content Strategy Toolkit available in PDF, EPUB and Kindle. In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it right Assemble a stellar team for your content project Prepare your organization for content transformation Make sense of your business environment and understand your audience Align stakeholders on business goals and user needs Set a compass for your content and decide how to measure success Create, maintain, and govern on-strategy content You'll learn how to treat content like the strategic asset that it is. "Quality content increases value. Poor-quality content destroys value. It's as simple as that. Meghan's book has specific, practical, and immediately actionable ideas that will help you increase the quality of your content."—Gerry McGovern, CEO, Customer Carewords "This second edition goes deep into three integral topics for content leaders—assembling cross-disciplinary teams, evaluating processes, and building a content playbook. If you're looking to build a new practice or retool an existing one, this book will help you succeed.—Natalie Marie Dunbar, Author, From Solo to Scaled: Building a Sustainable Content Strategy Practice
