The Email Revolution - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Email Revolution write by V. A. Shiva Ayyadurai. This book was released on 2013-09-13. The Email Revolution available in PDF, EPUB and Kindle. In 1978, fourteen-year-old technology prodigy V. A. Shiva Ayyadurai invented email. From there, he would go on to manage email for the Clinton administration and create email-sorting software that would be used by some of the largest companies in the world, including Nike, AT&T, Toyota, and JC Penny. He discovered that incoming emails offered countless opportunities to mine data and solidify relationships with citizens and customers—opportunities of which organizations everywhere were failing to take advantage. Through a series of case studies, this fascinating book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways. From facilitating more effective and courteous customer service to mining useful information about their clients, from averting disaster by catching product defects early to understanding and managing their public image, companies will discover new and innovative uses for the contents of their inboxes. Don’t miss another opportunity to connect with your clients. Let one of the great innovators of our time show you how to transform your info@ email account into a goldmine.
The New Email Revolution
The New Email Revolution - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The New Email Revolution write by Robert W. Bly. This book was released on 2018-06-19. The New Email Revolution available in PDF, EPUB and Kindle. Practices, strategies, and templates for optimizing your email use. The average business employee spends more than thirteen hours a week reading and responding to email. That’s 675 or more hours—over 28 days a year—spent on email. Wouldn’t it be nice to get some of that time back? In The New Email Revolution, Robert W. Bly Bly draws from decades of experience sending millions of emails to help you take that time back. With this book in hand, you will be able to quickly and easily: •Find templates you can use to create emails for dozens of different situations. •Know the right wording and optimal word length for email communication. •Get recipients to read and respond to your email messages. •Understand when it is legal and not legal to send email to a person you do not know. •Incorporate photos, graphics, sound, and video into your email messages. •Measure the deliverability, bounce rate, open rate, and response rate to every email you send. •Write clearer, more engaging, more persuasive email copy for every occasion. Get better results in less time with The New Email Revolution.
The Quiet Revolution in Email Marketing
The Quiet Revolution in Email Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Quiet Revolution in Email Marketing write by Bill Nussey. This book was released on 2004-09. The Quiet Revolution in Email Marketing available in PDF, EPUB and Kindle. A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create. The Quiet Revolution introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and company size. This book brings together the experiences of today's online marketing leaders like IBM, American Airlines, and the New York Times to help aspiring email marketing programs achieve similar success. "Nussey's approach brings the customer focus back to email communications. His book delivers a solid foundation that will help marketers build effective communication strategies and take full advantage of email without risking the very relationships they're trying to build." -Matt Leonard, IBM, manages customer privacy and policy worldwide "Email marketing has evolved into a very sophisticated media that requires the same level of expertise within an organization as other marketing or advertising functions like direct mail, media buying, or e-business. The Quiet Revolution will help good email marketers get better by offering a holistic view of the channel, introducing a fresh new perspective, and defining Email Brand Value as a new metric of success." -Chris Kneeland, The Home Depot, coordinates and leads all email marketing initiatives "Bill Nussey's book masterfully presents best practices and tactical advice to help marketers transform their email programs from a broadcast medium driven by frequency, to a valuable relationship-marketing tool driven by the principles of Customer Communication Management." -David Daniels, JupiterResearch, Senior Analyst "The definitive reference guide for email communications-a must have addition to your marketing library." -Adam M. Naide, EarthLink, Inc., Director of Customer Experience & Loyalty Visit the Official Web Site: www.quietrevolutioninemail.com
The Hamster Revolution
The Hamster Revolution - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Hamster Revolution write by Mike Song. This book was released on 2008-05-19. The Hamster Revolution available in PDF, EPUB and Kindle. Offers an easy-to-implement solution to a problem--e-mail and information overload--that plagues millions of people • Draws on the authors' extensive experience working with major corporate clients • Includes a real-world case study of how the principles in the book were implemented at Capital One Do you spend so much time dealing with e-mails--reading them, writing them, responding to them, responding to responses--that you feel like you're just going round and round and getting nowhere? Meet Harold, an HR director so overwhelmed by email he feels like a hamster on a wheel. Just in time, Harold meets a coach--a leading expert on email efficiency and etiquette with a simple system that helps Harold eliminate needless emails, write better messages, and file and find information in a flash. He gets immediate results--and reclaims his life. This delightful and much-needed fable is based on the authors' extensive experience helping employees at companies like Clear Channel, Procter and Gamble, and Pfizer manage e-mail more efficiently. The book includes a remarkable case study of the authors' work with Capital One, where employees estimated they saved thirteen days a year by applying Hamster Revolution techniques. This book is perfect for time-starved professionals eager to restore balance and order to their busy lives.
Email Revolution (Intl)
Email Revolution (Intl) - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Email Revolution (Intl) write by . This book was released on 2018-02-27. Email Revolution (Intl) available in PDF, EPUB and Kindle.
