Author : Allan Reddy
Release : 1997-07-16
Genre : Business & Economics
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Book Rating : 191/5 ( reviews)

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The Emerging High-Tech Consumer - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Emerging High-Tech Consumer write by Allan Reddy. This book was released on 1997-07-16. The Emerging High-Tech Consumer available in PDF, EPUB and Kindle. Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds for developing successful marketing strategies. They synthesize the important current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and essential viewpoints to bear on it. A must read for professional marketers and their academic colleagues, and a useful overview for high-tech industry strategists and planners. Reddy divides the book into eleven chapters and three appendices. Essays introduce the major ideas about the high-tech consumer and look at this consumer in business-to-business marketing. Other chapters look at the Telecommunications Act, the Internet, the importance of quality in high-tech goods, the measurement of high-tech innovators, the global consumer, and distribution considerations. The last chapter presents conclusions and implications for marketers, while the appendices look at research techniques, Internet marketing, and just-in-time retailing. The book has substantive references and author and subject indexes.