The Employer Brand - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Employer Brand write by Simon Barrow. This book was released on 2011-01-19. The Employer Brand available in PDF, EPUB and Kindle. Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
The Employer Brand
The Employer Brand - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Employer Brand write by Helen Rosethorn. This book was released on 2016-03-23. The Employer Brand available in PDF, EPUB and Kindle. The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organisation's commercial activities is a very powerful signal to customers, employees and other stakeholders; it is a signal that will impact on the employers' sales, market reputation, share value and their ability to attract and retain the kind of employees that they need. In fact, employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, it explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and techniques organisations need to embrace in order to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organisation should engage with potential, current and past employees. The Employer Brand focuses on the experiences and perspectives of organisations that have applied employer brand practices. It is a book about marketing - and the relationship of customers and employees; about culture - and the need for fundamental change in the role of the human resources function; about psychology - and the changing aspirations of the next generation of employees; and about hard-nosed business - and the tangible and intangible benefits of a successful employer branding strategy and how to realize them.
Employer Brand Management
Employer Brand Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Employer Brand Management write by Richard Mosley. This book was released on 2014-08-21. Employer Brand Management available in PDF, EPUB and Kindle. Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement. You will: Follow the process of brand planning, definition, implementation, and application Discover how brand thinking can strengthen strategy and reinforce HR value Improve existing recruitment and talent management programs Learn the importance of employee engagement in the brand experience
International Employer Brand Management
International Employer Brand Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook International Employer Brand Management write by Lena Christiaans. This book was released on 2012-11-28. International Employer Brand Management available in PDF, EPUB and Kindle. The increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a unique employer brand, appealing to diverse target audiences. However, in the absence of research on international students' preferences for employer characteristics, it is difficult for multinational companies to decide on a feasible degree of employer brand standardization. Lena Christians investigates the impact of between-country differences, such as in national culture or economic wealth, on students' preferences in relation to individual differences of students within the same country. In combination with a segmentation of the European graduate market, the results provide readers with inside on which elements of the employer value proposition are suitable for standardization in which target groups.
Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging
Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging write by Bryan Adams. This book was released on 2020-03-17. Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging available in PDF, EPUB and Kindle. In today's fiercely competitive job market, with the balance of power squarely in job-seekers' hands, how can organizations attract and retain the most talented candidates--and the best additions to their culture? The answer may surprise you. The most effective employer brands don't attract candidates; they repel them. Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams, Give & Get Employer Branding redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company. You'll learn how to create a "smart filter," elevate your organization's strengths by pairing them with what it truly takes to thrive, and answer the burning questions on candidates' minds like never before.
