The Entrepreneurial Journalist's Toolkit - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Entrepreneurial Journalist's Toolkit write by Sara Kelly. This book was released on 2015-02-11. The Entrepreneurial Journalist's Toolkit available in PDF, EPUB and Kindle. Today’s journalism and communication students need the tools to develop and maintain their own media businesses and freelance careers. In addition to mastering the basics of converged journalism practice, they need training in business entrepreneurship, mass communication and business law, and career and reputation management. The Entrepreneurial Journalist's Toolkit provides a solid foundation of multimedia journalism and also teaches readers to create solid business plans and develop funding proposals while maintaining high legal and ethical standards. This book details the process of pitching and working with clients, managing multi-platform communication campaigns to maximize reach, keeping the books, and filing taxes. It is provides everything a new or experienced journalist needs to get started as a media entrepreneur.
Personal Branding for Entrepreneurial Journalists and Creative Professionals
Personal Branding for Entrepreneurial Journalists and Creative Professionals - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Personal Branding for Entrepreneurial Journalists and Creative Professionals write by Sara Kelly. This book was released on 2017-04-21. Personal Branding for Entrepreneurial Journalists and Creative Professionals available in PDF, EPUB and Kindle. Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.
Entrepreneurial Journalism
Entrepreneurial Journalism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Entrepreneurial Journalism write by Kevin Rafter. This book was released on 2018-10-19. Entrepreneurial Journalism available in PDF, EPUB and Kindle. Entrepreneurial journalism has emerged as a ‘hot topic’ for 21st century journalism, not just in the industry itself, but also in the academic community. This timely book seeks to make sense of the dramatic transformation of journalism, with a specific focus on what entrepreneurialism means for the world of journalism. The volume brings together leading international scholars to examine critical topics including the ethics underpinning new funding models such as crowdfunding; best practices in entrepreneurial journalism education; the implications of the emergence of a start-up culture; and differing interpretations of what is understood by the term ‘entrepreneurialism’ in the field of journalism. The collection analyses and discusses the future of journalism from the perspective of entrepreneurial culture drawing on relevant case studies from the United Kingdom, Belgium, France, Spain, Greece, Denmark, Canada, and the United States. This book was originally published as a special issue of Journalism Practice.
Cultivating Entrepreneurial Changemakers Through Digital Media Education
Cultivating Entrepreneurial Changemakers Through Digital Media Education - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Cultivating Entrepreneurial Changemakers Through Digital Media Education write by Byrd, Leslie Simone. This book was released on 2021-01-22. Cultivating Entrepreneurial Changemakers Through Digital Media Education available in PDF, EPUB and Kindle. The role of the journalist has been significantly altered and is far beyond that of being just a “reporter” of news in modern times. Social entrepreneurship is rooted in a venture that seeks to create revenue while being anchored in providing social value to the communities the enterprise serves. Combining these creates the concept of a social newspreneur, which takes elements of the old business model and creates new opportunities. In this way, media can be reformed by everyday people who have a vision for restoring trust and facilitating alternative activities to inspire civic engagement in new and unique ways. As such, journalism program administrators have realized that the time has come to alter and provide innovative educational opportunities that prepare students for careers outside of traditional employment. Entrepreneurship education across the disciplines is quickly becoming the status quo on today's college campuses. However, in making these curricular changes, faculty must engage in significant assessment of these new approaches to ensure that students are obtaining a return on their investment in the college education and degree that they seek. Cultivating Entrepreneurial Changemakers Through Digital Media Education is a crucial reference book that cultivates timely and relevant practices in the development of improved teaching methods, assessments, information delivery, and technological tools that are used to facilitate and support the social entrepreneurship and digital journalism education space. It explores the role of media innovation and how the landscape is ripe for the influx of social entrepreneurs, or the rise of the "social newspreneur." The chapters cover areas such as methods used in journalism programs, social entrepreneurship in course design, educational technologies, student learning outcomes, and how these programs foster civic engagement. This book is a valuable reference tool for university faculty, university administrators, news organization leaders, journalists, reporters, broadcasting agencies, professors, practitioners, stakeholders, researchers, academicians, and students.
Journalism Education for the Digital Age
Journalism Education for the Digital Age - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Journalism Education for the Digital Age write by Brian Creech. This book was released on 2021-05-30. Journalism Education for the Digital Age available in PDF, EPUB and Kindle. This book examines pressing debates concerning how and why journalism education should respond to digital changes in and around the industry, and questions market oriented ideology and civic responsibility in the field. Surveying a broad field of discourse and research into journalism education, Creech shows how public ideals, market logics and industry concerns have come to animate discussions about digital journalism education and journalism’s future, and how academic structures and cultures are positioned as a key obstacle to attaining that future. The book examines labor conditions, critiques of journalism education as an institution, and curricular change, with reference to how conversations around race, fake news, and digital infrastructures impact the field. Creech argues for a critical pedagogy of journalism education, one that pushes beyond jobs training and instead is centred around a commitment to public and civic value via a liberal arts tradition made practicable for the digital age. This insightful book is vital reading for journalism educators and scholars, as well as journalists and news executives, education scholars, and program officers and decision-makers at journalism-adjacent foundations and think tanks.
