Author : Roland Kupers
Release : 2015-12-15
Genre : Social Science
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Book Rating : 099/5 ( reviews)

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The essence of scenarios - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The essence of scenarios write by Roland Kupers. This book was released on 2015-12-15. The essence of scenarios available in PDF, EPUB and Kindle. In 1965, Royal Dutch Shell started experimenting with a new approach to preparing for the future. This approach, called scenario planning, eschewed forecasting in favor of plausible alternative stories. By using stories, or scenarios, Shell aimed to avoid the false assumption that the future would look much like the presentan assumption that marred most corporate planning at the time. The Essence of Scenarios offers unmatched insight into the companys innovative practice, which still has a huge influence on the way businesses, governments, and other organizations think about and plan for the future. In the course of their research, Angela Wilkinson and Roland Kupers interviewed almost every living veteran of the Shell scenario planning operation, along with many top Shell executives from later periods. Drawing on these interviews, the authors identify several principles that characterize the Shell process and explain how it has survived and thrived for so long. They also enumerate the qualities of successful Shell scenarios, which above all must be plausible stories with logical trajectories. Ultimately, Wilkinson and Kupers demonstrate the value of scenario planning as a sustained practice, rather than as a one-off exercise.