The Evolutionary Bases of Consumption - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Evolutionary Bases of Consumption write by Gad Saad. This book was released on 2007. The Evolutionary Bases of Consumption available in PDF, EPUB and Kindle. Publisher description
The Evolutionary Bases of Consumption
The Evolutionary Bases of Consumption - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Evolutionary Bases of Consumption write by Gad Saad. This book was released on 2007-02-05. The Evolutionary Bases of Consumption available in PDF, EPUB and Kindle. The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. Thi
The Evolutionary Bases of Consumption
The Evolutionary Bases of Consumption - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Evolutionary Bases of Consumption write by Gad Saad. This book was released on 2007-02-05. The Evolutionary Bases of Consumption available in PDF, EPUB and Kindle. The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. Thi
The Consuming Instinct
The Consuming Instinct - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Consuming Instinct write by Gad Saad. This book was released on 2011-06-21. The Consuming Instinct available in PDF, EPUB and Kindle. In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives—namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals. For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read.
Evolutionary Psychology in the Business Sciences
Evolutionary Psychology in the Business Sciences - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Evolutionary Psychology in the Business Sciences write by Gad Saad. This book was released on 2011-07-09. Evolutionary Psychology in the Business Sciences available in PDF, EPUB and Kindle. All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature. As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes. This edited book addresses this lacuna by culling chapters at the intersection of the evolutionary behavioral sciences and specific business contexts including in marketing, consumer behavior, advertising, innovation and creativity, intertemporal choice, negotiations, competition and cooperation in organizational settings, sex differences in workplace patterns, executive leadership, business ethics, store design, behavioral decision making, and electronic communication. To reword the famous aphorism of T. G. Dobzhansky, nothing in business makes sense except in the light of evolution.
