The Future of Excellence in Public Relations and Communication Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Future of Excellence in Public Relations and Communication Management write by Elizabeth L. Toth. This book was released on 2009-03-04. The Future of Excellence in Public Relations and Communication Management available in PDF, EPUB and Kindle. The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examining best practices in the public relations field. In this assembled collection, editor Elizabeth L. Toth and the contributors show how and in what ways the theories of the Excellence Study have developed and changed. They present research that advances excellence theories, adds new dimensions and directions to the excellence theories, and shows how the excellence study has moved on to a global stage. Toth and her colleagues challenge future researchers to continue the theory-building that will lead to understand how strategic public relations management contributes to organizations and society. Public relations and communication management scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely from the work included here.
Excellence in Public Relations and Communication Management
Excellence in Public Relations and Communication Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Excellence in Public Relations and Communication Management write by James E. Grunig. This book was released on 2013-10-18. Excellence in Public Relations and Communication Management available in PDF, EPUB and Kindle. This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.
Public Relations and Communication Management
Public Relations and Communication Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Public Relations and Communication Management write by Krishnamurthy Sriramesh. This book was released on 2013-06-07. Public Relations and Communication Management available in PDF, EPUB and Kindle. Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.
Manager's Guide to Excellence in Public Relations and Communication Management
Manager's Guide to Excellence in Public Relations and Communication Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Manager's Guide to Excellence in Public Relations and Communication Management write by David M. Dozier. This book was released on 2013-10-18. Manager's Guide to Excellence in Public Relations and Communication Management available in PDF, EPUB and Kindle. This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that need to communicate effectively with publics on whom the organization's survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional/trade associations. And they are applicable on a global basis. The study identifies three spheres of communication excellence. These spheres consider the overall function and role of communication in organizations, and define the organization of this book. They are: * the core or inner sphere of communication excellence -- the knowledge base of the communication department, * the shared expectations of top communicators and senior managers about the function and role of communication, and * the organization's culture -- the larger context that either nurtures or impedes communication excellence. This text also examines communication excellence as demonstrated in specific programs developed for specific publics.
The Future of Excellence in Public Relations and Communication Management
The Future of Excellence in Public Relations and Communication Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Future of Excellence in Public Relations and Communication Management write by Elizabeth L. Toth. This book was released on 2009-03-04. The Future of Excellence in Public Relations and Communication Management available in PDF, EPUB and Kindle. The Future of Excellence in Public Relations and Communication Management brings together a stellar collection of public relations scholars to address the question: What will happen to continue the seminal theory building in public relations, bolstered by the work of James E. Grunig and Larissa A. Grunig, and the groundbreaking 1992 IABC Excellence Study examining best practices in the field? This volume presents a challenge to future researchers, encouraging consideration of other theoretical research problems that will lead to improving the management practice of public relations. This collection advances scholarly and practitioner understanding of excellence in public relations and communication management, and as such, public relations and communications scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely by reading the work in this volume.
