The Growth of the Scholarly Publishing Industry in the U.S. - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Growth of the Scholarly Publishing Industry in the U.S. write by Albert N. Greco. This book was released on 2018-10-16. The Growth of the Scholarly Publishing Industry in the U.S. available in PDF, EPUB and Kindle. This book analyzes the dynamic growth of the scholarly publishing industry in the United States during 1939-1946, a critical period in the business history of scholarly publications in STM and the humanities and the social sciences. It explains how the key publishing players positioned themselves to take advantage of the war economy and how they used different business and marketing strategies to create the market and demand for scholarly publications. Not only did the atomic threat necessitate a surge in scholarly research, but at the same time scholarly publishing managers prepared for the dramatic shift by anticipating the potential impact of the GI Bill on higher education, creating superb printed products, and by becoming the brand, the source of knowledge and information. The creation of strategic business units and value chains as well as the development of marketing targeting strategies resulted in brand loyalty to certain publishers and publications but also accelerated the growth of the US scholarly publishing industry. Business historians and marketing professors interested in the business strategies of scholarly publishers during World War II will find this book to be a valuable resource.
The Culture and Commerce of Publishing in the 21st Century
The Culture and Commerce of Publishing in the 21st Century - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Culture and Commerce of Publishing in the 21st Century write by Albert N. Greco. This book was released on 2007. The Culture and Commerce of Publishing in the 21st Century available in PDF, EPUB and Kindle. This is the definitive social and economic analysis of the current state and future trends of the American book publishing industry, with an emphasis on the trade, college textbook, and scholarly publishing sectors. Drawing on a rich and extensive data, the thoughtful analysis presented in this book will be valuable to leaders in publishing as well as the scholars and analysts who study this industry.
The Business of Scholarly Publishing
The Business of Scholarly Publishing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Business of Scholarly Publishing write by Albert N. Greco. This book was released on 2020. The Business of Scholarly Publishing available in PDF, EPUB and Kindle. "This is a detailed analysis of the business of the scholarly publishing in the U.S. of: books; journals; pre-prints; and various scholarly publications in institutional repositories. Drawing on an extensive review of the literature, and statistical sources, the book examines: the changing environment of scholarly publishing; the product, price, placement, promotion, and costs (including some P & L statements) of scholarly books and journals. Special attention is paid to: the history and development of scholarly books and journals; intellectual property issues, including the development of the U.S. copyright law and infringement issues Sci-Hub; an author's contract; and the impact of technology (including open access) on books and journals. The book also discusses how scholarly publishers are trying to manage in what are turbulent times. The book contains extensive notes, a detailed bibliography, book and journal statistical tables, and figures."--
Books in the Digital Age
Books in the Digital Age - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Books in the Digital Age write by John B. Thompson. This book was released on 2005-03-25. Books in the Digital Age available in PDF, EPUB and Kindle. The book publishing industry is going through a period of profound and turbulent change brought about in part by the digital revolution. What is the role of the book in an age preoccupied with computers and the internet? How has the book publishing industry been transformed by the economic and technological upheavals of recent years, and how is it likely to change in the future? This is the first major study of the book publishing industry in Britain and the United States for more than two decades. Thompson focuses on academic and higher education publishing and analyses the evolution of these sectors from 1980 to the present. He shows that each sector is characterized by its own distinctive ‘logic’ or dynamic of change, and that by reconstructing this logic we can understand the problems, challenges and opportunities faced by publishing firms today. He also shows that the digital revolution has had, and continues to have, a profound impact on the book publishing business, although the real impact of this revolution has little to do with the ebook scenarios imagined by many commentators. Books in the Digital Age will become a standard work on the publishing industry at the beginning of the 21st century. It will be of great interest to students taking courses in the sociology of culture, media and cultural studies, and publishing. It will also be of great value to professionals in the publishing industry, educators and policy makers, and to anyone interested in books and their future.
The Book Publishing Industry
The Book Publishing Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Book Publishing Industry write by Albert N. Greco. This book was released on 2004-11-16. The Book Publishing Industry available in PDF, EPUB and Kindle. This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores the complex issues that occur everyday in the publishing in
