The Handbook of Communication and Corporate Social Responsibility - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Handbook of Communication and Corporate Social Responsibility write by Øyvind Ihlen. This book was released on 2011-08-24. The Handbook of Communication and Corporate Social Responsibility available in PDF, EPUB and Kindle. This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management
The Handbook of Communication and Corporate Social Responsibility
The Handbook of Communication and Corporate Social Responsibility - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Handbook of Communication and Corporate Social Responsibility write by Øyvind Ihlen. This book was released on 2011-08-24. The Handbook of Communication and Corporate Social Responsibility available in PDF, EPUB and Kindle. This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management
The Handbook of Communication and Corporate Reputation
The Handbook of Communication and Corporate Reputation - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Handbook of Communication and Corporate Reputation write by Craig E. Carroll. This book was released on 2015-06-22. The Handbook of Communication and Corporate Reputation available in PDF, EPUB and Kindle. With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation
Managing Corporate Social Responsibility
Managing Corporate Social Responsibility - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Managing Corporate Social Responsibility write by W. Timothy Coombs. This book was released on 2011-10-03. Managing Corporate Social Responsibility available in PDF, EPUB and Kindle. Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
The Oxford Handbook of Corporate Social Responsibility
The Oxford Handbook of Corporate Social Responsibility - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Oxford Handbook of Corporate Social Responsibility write by Andrew Crane. This book was released on 2008-02-14. The Oxford Handbook of Corporate Social Responsibility available in PDF, EPUB and Kindle. CSR encompasses broad questions about the changing relationship between business, society, and government. An authoritative review of the academic research that has both prompted, and responded to, these issues, the text provides clear thinking and perspectives on CSR and the debates around it.
