The Hidden Language of Graphic Signs - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Hidden Language of Graphic Signs write by John Bodel. This book was released on 2021-08-19. The Hidden Language of Graphic Signs available in PDF, EPUB and Kindle. This book zeroes in on hidden writing and alternative systems of graphic notation, exploring writings that deflect attention from language.
The Hidden Language of Graphic Signs
The Hidden Language of Graphic Signs - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Hidden Language of Graphic Signs write by John Bodel. This book was released on 2021-08-19. The Hidden Language of Graphic Signs available in PDF, EPUB and Kindle. A common belief is that systems of writing are committed to transparency and precise records of sound. The target is the language behind such marks. Readers, not viewers, matter most, and the most effective graphs largely record sound, not meaning. But what if embellishments mattered deeply - if hidden writing, slow to produce, slow to read, played as enduring a role as more accessible graphs? What if meaningful marks did service alongside records of spoken language? This book, a compilation of essays by global authorities on these subjects, zeroes in on hidden writing and alternative systems of graphic notation. Essays by leading scholars explore forms of writing that, by their formal intricacy, deflect attention from language. The volume also examines graphs that target meaning directly, without passing through the filter of words and the medium of sound. The many examples here testify to human ingenuity and future possibilities for exploring enriched graphic communication.
Glossary of Graphic Signs and Symbols
Glossary of Graphic Signs and Symbols - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Glossary of Graphic Signs and Symbols write by . This book was released on 1970. Glossary of Graphic Signs and Symbols available in PDF, EPUB and Kindle.
Seen Not Heard
Seen Not Heard - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Seen Not Heard write by Ilona Zsolnay. This book was released on 2023-04-10. Seen Not Heard available in PDF, EPUB and Kindle. Traditionally, writing--a graphic, multidimensional form of communication--has been approached as a vehicle for representing, and therefore conveying, the spoken word. Moving beyond this manner of analysis, this volume interrogates writing as a medium that is not simply a handmaiden to oral and aural exchange but a communication system that is richly layered and experienced. To exploit this aspect of visual code, scholars from the fields of Egyptology, Sinology, Hittitology, and Assyriology, together with Mesoamericanists, art historians, and a sign language specialist, are brought together in this volume. In its pages, these contributors incorporate into their analyses methods more commonly used in linguistics and semiotics, communication studies, art historical analysis, and traditional philology to new ends in order to form original trajectories of inquiry. Each contribution either lays bare explicit exploitation of visuality in scribal production as a means to cement power, reveal the mystical, induce humor, or expose clandestine views or it locates implicit knowledge schemes and cultural maps underlying and informing these same productions. The pioneering investigations presented in Seen Not Heard reveal that although writing may be heard, the fact that it can also be seen affects its reception and therefore the meaning of any transported phonological units.
FireSigns
FireSigns - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook FireSigns write by Steven Skaggs. This book was released on 2017-03-03. FireSigns available in PDF, EPUB and Kindle. Semiotics concepts from a design perspective, offering the foundation for a coherent theory of graphic design as well as conceptual tools for practicing designers. Graphic design has been an academic discipline since the post-World War II era, but it has yet to develop a coherent theoretical foundation. Instead, it proceeds through styles, genres, and imitation, drawing on sources that range from the Bauhaus to deconstructionism. In FireSigns, Steven Skaggs offers the foundation for a semiotic theory of graphic design, exploring semiotic concepts from design and studio art perspectives and offering useful conceptual tools for practicing designers. Semiotics is the study of signs and significations; graphic design creates visual signs meant to create a certain effect in the mind (a “FireSign”). Skaggs provides a network of explicit concepts and terminology for a practice that has made implicit use of semiotics without knowing it. He offers an overview of the metaphysics of visual perception and the notion of visual entities, and, drawing on the pragmatic semiotics of the philosopher Charles Sanders Peirce, looks at visual experience as a product of the action of signs. He introduces three conceptual tools for analyzing works of graphic design—semantic profiles, the functional matrix, and the visual gamut—that allow visual “personality types” to emerge and enable a greater understanding of the range of possibilities for visual elements. Finally, he applies these tools to specific analyses of typography.
