The importance and influence of anglicisms in german language and audio-visual advertising - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The importance and influence of anglicisms in german language and audio-visual advertising write by Claudia Stehr. This book was released on 2007-05-13. The importance and influence of anglicisms in german language and audio-visual advertising available in PDF, EPUB and Kindle. Seminar paper from the year 2002 in the subject English Language and Literature Studies - Linguistics, grade: 1,3, Technical University of Braunschweig (Englisches Seminar), course: Language in Advertisment, language: English, abstract: Language is not stable, it is a communication system used by human beings. As people and the environment they live in change and develop, it is natural for language to change and to get influenced, as well. The amount of English words in the German language increased highly since 1945 and especially since advertising plays an important role in our society. After the second World War the connection between Germany and the Western world got stronger and more intensive than it had been before. Especially the areas media, literature, music and theatre, but also politics, sports and economy have very high influences on the growing use of English words in German language. The German Academy of Language in Berlin says that no more than five per cent lexical amount of anglicisms are existing in the German language. That, indeed, is not much, but this does not propose anything about how often these words are used in the every-day language. There are no concrete guidelines or laws about the usage of Anglicisms, and advertising agencies tend to plead that they only orientate on those English words which are already used by Germans. This has to be doubted thinking that the words mail express logistics finance, Stimulating Facial Freshener, or Concentrated Line Smoother are not always understood directly nor by many Germans. But the understanding of Anglicisms will not be the subject of this paper. In my research paper I want to point out which influence the English language has on the language of advertising and how anglicisms are seen in our society. I refer to the audio-visual media (TV-advertisement) and try to conclude about the importance and influence of Anglicisms in general. In this paper the term Anglicism stands for English and American borrowings, as well. To supply evidence for my thesis I give and analyse a few examples of advertising spots from the German channel ARD, and I also present my results of a questionnaire about “Anglicisms in the German language” which was filled in by 60 Germans. At the beginning I want to go into the terms “anglicism”, “language of advertising” and I point out the most important reasons for the usage of Anglicisms, to give the reader a clear view in which way these terms have to be looked at and dealt with in this paper.
To what extent are Anglicisms essential in German print advertisements?
To what extent are Anglicisms essential in German print advertisements? - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook To what extent are Anglicisms essential in German print advertisements? write by Helen von Diergardt. This book was released on 2018-09-11. To what extent are Anglicisms essential in German print advertisements? available in PDF, EPUB and Kindle. Bachelor Thesis from the year 2018 in the subject Communications - Specialized communication, grade: 1,0, Vienna University of Economics and Business (Department for Foreign Languages), language: English, abstract: This thesis analyses both the omnipresence and importance of both Anglicisms in advertisement by assessing their extent for essentiality for German print advertisements. The fashion and lifestyle magazine InStyle was chosen as a representative in order to analyse the number of Anglicisms and their effects on the reader. The first section will deal with the influence of the English language on the German by defining the most critical terminology, analysing the history of the English language in Germany and how it became so influential.
Anglicisms in German Advertising Slogans
Anglicisms in German Advertising Slogans - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Anglicisms in German Advertising Slogans write by Anna Theresa Wendel. This book was released on 2014-08-26. Anglicisms in German Advertising Slogans available in PDF, EPUB and Kindle. Seminar paper from the year 2013 in the subject English Language and Literature Studies - Linguistics, grade: 1,0, University of Trier, language: English, abstract: For quite some time, advertising is a gateway for anglicisms into the German language. The VDS (Verein Deutscher Sprache/ Association of German Language) also shares this opinion. They say that the main transmitters for anglicisms in Germany are the mass media and the advertising and entertaining industry. Although anglicisms belong to the most explored aspects of advertising language, there haven’t been many empirical studies yet. Their proportion in a temporal comparative and in connection with various product groups is rarely studied in the German-speaking area. Especially the researches of Dagmar Schütte and the database slogans.de offer a basis to investigate these questions. In this paper, it will be mainly referred to slogans since they appear in every kind of media and because they are the main representatives of the trends in the advertising language. First the evaluation of Schütte (1996), which reaches until 1991, should be checked. Then it should be examined whether the increase of English slogans continues onwards in the 1990s and the 2000s. Furthermore the sectoral distribution of English slogans will be analyzed. In order to provide a prospect to the future, this work will also contain a chapter about the new language trend in German advertising. Schütte defines an anglicism as a linguistic sign, consisting wholly or partly of English morphemes, regardless of whether it is connected to a common meaning in the English language usage or not. In the following, this definition is adopted, what means that the term anglicism is generally an English coined word or expression.
The Effects of English on German Advertisement
The Effects of English on German Advertisement - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Effects of English on German Advertisement write by Michael Helten. This book was released on 2010-02-03. The Effects of English on German Advertisement available in PDF, EPUB and Kindle. Seminar paper from the year 2005 in the subject Sociology - Consumption and Advertising, grade: 1,0, State University of New York at Stony Brook (Linguistics), course: Sociolinguistics Seminar, 3 entries in the bibliography, language: English, abstract: Gemanagte Dachfonds Die Office in your Pocket-L sung Power ist nichts ohne Kontrolle To any native English speaker, the slogans above have to seem remarkable, mostly because of the obvious mix of English and German. What might be most remarkable about them, however, is the "very lack of remarkability with which they are received" (KELLY-HOLMES 67) by German consumers when they are encountered as parts of magazine advertisements. Along with numerous other examples, these three items were extracted from the acclaimed weekly German news magazine 'Der Spiegel' in order to get a clear picture of which effects English has and which role it plays in German advertisement. This paper will argue that English has an effect on virtually all of the 114 ads examined in the Spiegel issues of 4/11 and 4/18 2005, even on the ones that do not contain any English themselves. Furthermore, it will show that the effect English has on German ads extends beyond the concepts usually related with English, like technology, modernity, or science. This is a finding similar to the one suggested by MARTIN in a study on English influences on French advertisements. In her study, she also stresses that the register of advertisement is a very special one due to its one-way form of communication (MARTIN 376). Since the hearer remains hearer and can never take over the floor, he is not required to have any active knowledge of the language used in ads. This way, language can become a tool and a symbol all by itself, while the content can become secondary - language can turn into a form without meaning. In how far this is true in the case of English in German ads will be a final concern of this paper.
Anglicisms and their Influence on Other Languages
Anglicisms and their Influence on Other Languages - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Anglicisms and their Influence on Other Languages write by Alexander Täuschel. This book was released on 2008-12-09. Anglicisms and their Influence on Other Languages available in PDF, EPUB and Kindle. Essay from the year 2008 in the subject English Language and Literature Studies - Linguistics, grade: 2,3, University of Frankfurt (Main) (Institut für England- und Amerikastudien), course: Magisterprüfung, language: English, abstract: This essay was written as an elaboration for my final oral exam in winter term 2008/2009. It is supposed to give information about the importance of the lish language as a global language and the process of direct loaning as a result, the process of indirect loaning, pseudo and hybrid anglicisms, and aspects of direct and indirect loan coinage. It will also investigate on the prestige status of English and the loaning of sayings, phrases and idioms, and the role of the trend of internationalisation of languages like German or France. It will conclude with an attempt to approach the question whether English will make other es obsolete in the future.
