The Manager's Guide to Distribution Channels - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Manager's Guide to Distribution Channels write by Linda Gorchels. This book was released on 2004-05-22. The Manager's Guide to Distribution Channels available in PDF, EPUB and Kindle. Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.
Managing Channels of Distribution
Managing Channels of Distribution - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Managing Channels of Distribution write by Kenneth ROLNICKI. This book was released on 1998-01-06. Managing Channels of Distribution available in PDF, EPUB and Kindle. "Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki! Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer’s reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence."
Distribution Strategy
Distribution Strategy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Distribution Strategy write by Livio Moretti. This book was released on 2018-11-02. Distribution Strategy available in PDF, EPUB and Kindle. This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies. For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples and visual frameworks. Every good business manager needs to have a microscope on one eye and a telescope on the other eye – this practical, easy to follow book, anchored in solid analytic principles, allows for fast and solid transitions between diagnosis, long-term strategic thinking, and short-term execution. Bruno Barcelos, General Manager Sandoz, a Novartis Company
The Manager's Guide to Competitive Marketing Strategies
The Manager's Guide to Competitive Marketing Strategies - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Manager's Guide to Competitive Marketing Strategies write by Norton Paley. This book was released on 2006. The Manager's Guide to Competitive Marketing Strategies available in PDF, EPUB and Kindle. HOW TO MAKE YOUR BUSINESS MORE PROFITABLE AND SUCCESSFUL THROUGH MARKETING.
The Manager's Guide to Competitive Marketing Strategies, Second Edition
The Manager's Guide to Competitive Marketing Strategies, Second Edition - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Manager's Guide to Competitive Marketing Strategies, Second Edition write by Norton Paley. This book was released on 2021-05-13. The Manager's Guide to Competitive Marketing Strategies, Second Edition available in PDF, EPUB and Kindle. The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.
