The Marketing Power of Emotion - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Marketing Power of Emotion write by John O'Shaughnessy. This book was released on 2002-12-26. The Marketing Power of Emotion available in PDF, EPUB and Kindle. Emotion is one of the defining forces in our lives. It lies at the very heart of many of our most important experiences and memories. Not surprisingly, the worlds of business and marketing have long drawn on the power of emotion to influence consumer impulses and brand loyalty. Yet beyond the obvious emotions evoked by an inspirational Nike ad or an affecting Hallmark commercial lies an emotional universe that is less conspicuous, even transparent, yet no less influential. In this definitive work, two marketing experts provide a highly original, entertaining and anecdote-rich account of the marketing power of emotion. The primordial force behind motivation and persuasion, emotions enter into all decisions involving tradeoffs and are thus especially relevant to consumer decision-making. The Marketing Power of Emotion traces the manner in which companies rely on emotion to connect with consumers, develop new products, improve their strategic position, and increase brand recognition. Synthesizing key research in a variety of scientific fields, the authors cover the role of mood in persuasion; affect-driven consumer behavior; choice processes; associationism (how consumers develop positive and negative associations with a product); the importance of consistency; response prediction; and emotional response manipulation, among a host of other topics. Importantly, the centrality of emotion in developing brand loyalty is explored in depth. Essential reading for executives and middle management alike, as well as all students and scholars of consumer behavior, The Marketing Power of Emotion is the most authoritative statement yet on this critically important aspect of business strategy.
The Marketing Power of Emotion
The Marketing Power of Emotion - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Marketing Power of Emotion write by John O'Shaughnessy. This book was released on 2003. The Marketing Power of Emotion available in PDF, EPUB and Kindle. How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. The Marketing Power of Emotion, provides a complete, original and anecdote rich account of the marketing power of emotion. This book is written by two of the leading practitioners in the field and is complete with thorough references and real life examples to follow. Emotions, whether it is realized or not is one of the central factors in our buying behavior. Emotions energizes the motivation to buy and certain persuasive techniques are more effective than others are when marketers are trying to resonate emotionally with consumers. This book covers all the essential topics, including the scope of emotion in marketing and how in response to these emotions customers make product appraisals. Finally, this volume covers branding and how emotions play a role in how consumers become loyal to brands.--Publisher's description.
The Power of Feelings
The Power of Feelings - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Power of Feelings write by Vivian Dittmar. This book was released on 2015-11-20. The Power of Feelings available in PDF, EPUB and Kindle. Your Feelings determine who you are and how you live your life. Like most people, you probably spend a lot of time and money trying to create or avoid certain feelings. In order to liberate the true power of your feelings, you need to understand their real purpose. They are the keys to your emotional potential and intelligence. Learn why feelings like anger, sadness, fear and shame are really the key to your clarity, love, creativity, humility and natural authority - and how you can unlock it!
Passion Branding
Passion Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Passion Branding write by Neill Duffy. This book was released on 2004-11-19. Passion Branding available in PDF, EPUB and Kindle. In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach. Centred on a passionate relationship between brand and consumer and the leverage of that passion in order to create value for all involved in the relationship, Passion Branding can be a great way to drive brand awareness at a fraction of the cost of traditional advertising, particularly for brands that don't enjoy high emotional affinity with customers. Drawing on major case studies from around the world (including Shell and Ferrari, Hyundai and the FIFA World Cup, and Guinness and the Rugby World Cup) as well as interviews with top practitioners, Neill Duffy introduces Passion Branding, shows why it is about much more than simple sponsorship, and details the many areas in which this versatile business tool can play a role.
Breathing Lessons
Breathing Lessons - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Breathing Lessons write by Michael Sky. This book was released on 2011-04-06. Breathing Lessons available in PDF, EPUB and Kindle. Long used by meditators as a way to inner peace, health, and vitality, intentional breathing can also help to deal with difficult emotions. In Breathing Lessons, Michael Sky details simple but potent breathing techniques that are intended to be experienced as they are read. He discusses breath, the central organizing life force, as it relates to emotional responses, lifetime habits, love, personal relationships, social viruses, raising happy children, and living creatively."Ultimately, this is simple human alchemy.We are learning to breathe spirit into flesh."
